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APEX CAR COMPETITIONS
We’re super excited to showcase one of our latest projects for Apex Car Competitions. Based in the UK, Apex Car Competitions specialise in sourcing rare and sort after vehicles that they make available to the masses via their online raffle system.
Apex approached UNBXD to assist them in developing their brand identity, e-commerce online store, and strategic digital marketing post-launch. Their core goal was to both showcase their range of vehicles in the best light possible, as well as offer their customers a robust and secure place to purchase tickets to their competitions.
“I created a combination mark for this concept, as the brand name itself ’Apex Car’ is memorable when combined with strong typography, this creates strong brand recognition. The inspiration behind the striped markings was taken from “apex” track marks, adding this to the typography gave the logo a more sporty and extreme appearance. The strong contrast between Red, Black and White allows the branding and the identity to become easily recognisable as a car brand.” - Lisa Drake, Graphic Designer.
The design, layout and functionality of the site is optimised for conversion. We integrated some unique additional features such as a live chat, ai-powered chat bot, re-marketing tools plus more.
"Wanted high end and the best possible website available to give our new business optimum chances of taking off - UNBXD have delivered that and more! Over the moon with the team and the results achieved, we shall continue to use them going forwards. Thank you UNBXD 10/10."
Chris Steptoe, Director at APEX Car Competitions