Facebook Launches Cover Videos
Facebook has now introduced a new feature to personal and business pages to turn your cover photo into a cover video! If you are not yet seeing the feature on any of your pages, you should in the coming days and weeks. To check out an example of a cover video click here!
Realising the way the majority of people prefer to consume content is through video, Facebook has really began to focus on showcasing this through things such as Facebook Stories, Facebook Live and now Cover Videos.
Official Facebook Statement:
We recently started testing the ability on desktop to upload a video as the Page cover. Once a cover video has been created, video will render when people visit the Page.
By making cover video available, we want to help you create more engaging interaction and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent space: your Page cover.
The feature is still in early testing, but we expect to roll it out more widely soon. We appreciate your patience and support while we improve on this feature to bring cover video available to you soon.
How It Works
Users will upload a cover video in the same way they upload a cover photo now. The suggested dimensions are also close to that of a cover photo. Facebook suggests that cover videos dimensions are Cover Photo820 x 312 pixels. Cover videos can be anywhere from 20-90 seconds long and can loop in any way you want. The one we see on the Narcos page is a 6 second clip that is set to loop a few times over. The video will automatically start to play when someone visits the page, immediately drawing attention to the page cover. In the bottom right corner there is a mute/unmute option, just like in videos typically seen on Facebook. Cover videos preset to have the sound muted, so if a user wishes to hear the video they must manually turn the sound on. Cover videos will have most of the same requirements and guidelines as cover photos, but are sure to change the way users engage with Facebook pages.
Keep your eye out for cover videos on Facebook, as they will continue to be rolled out to more and more pages!