Built for the Future, This is ASPEKT- Branding, Web & Marketing
ASPEKT is the specialist development sister company to UNBXD, the full-service creative agency.
As UNBXD has grown in size and skillsets have advanced, our development team has almost quadrupled in size and, as such, ended up specialising in various areas of development such as data architecture, Web3, Apps, e-commerce, hosting, security and more!
ASPEKT takes unique and bespoke digital products from conceptualisation through to prototyping, delivery, testing and deployment.
Design:
The brand's ethos is to be at the forefront of the transition to Web 3.0 and establish itself as a key player in providing the frameworks and integration of Blockchain, AI and data architecture to the broader public.
The concept of ASPEKT's visual identity originated in the fluidity of the advances in web and software development. It's about discovering the unknown, which has led us to a colour palette consisting of black as the primary colour with bright highlights. The combination of the colours and the underlying nature of the industry allows us to use and create abstract flowing motion elements to create excitement and wonder.
When it comes to the typography, we have combined TT Norms; a modern Sans Serif type, which is incredibly versatile with extensive language support, alongside Wagon; a fresh and modern serif font that pushes the classic style into the future, which makes it immediately recognisable.
And finally, let's talk about the logo. The logo is composed of an emblem and a logotype. The emblem utilises uppercase lambda (Λ). Lambda, a.k.a anonymous function within programming languages. The use of Lambda is a subtle hint at the company's focus, which might appear more evident to people in the know. Since Lambda also looks like an arrow, the symbol represents the growth in the industry; and ASPEKT's voyage into the uncharted future of the internet.
Web:
For this project, we wanted to design and develop a custom website to showcase ASPEKT's most exciting projects whilst educating and promoting new/upcoming services, including blockchain, web apps and software development.
Our development team worked closely with our UI/UX designers to produce a bespoke & modern design. Using Figma, we ensured the design was user-friendly whilst utilising space to ensure we got the critical information across. To ensure content and imagery stood out on the page, our team used the brand guidelines by adding small areas of colour over the black background and formatting all imagery to match. Following this, we added animation throughout the website for light and subtle movement, bringing the website to life.
Marketing
For our Digital Marketing Campaign, we wanted to make sure the focus was on the incredible work our development team has done, including case studies on projects such as Polar Seal, Shotoku Broadcast Systems & Pukka Pads. We also want to educate the community on what the future of the internet is and how we are pioneering this digital landscape. Our talented Marketing team have been writing in-depth blogs on all things Web3, Blockchain and Crypto. Check out our feed by clicking here
No matter the size of your business, our Web, Marketing team & Design teams are ready to bring your vision to life. Not sure how to begin? get in touch with a member of our team today!
