Posts in Brand Trends
6 Top Tips: Relaunching your B2B Website

Updating your website can seem like a daunting and long process. However, if done correctly, a website relaunch can influence how potential clients see your company, help protect your brand along with generating higher quality sales leads. Here’s our list of what we believe is needed when relaunching your company website!

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Client Win: James Cromwell London appoints UNBXD

Established in 2017 by childhood friends, James Cromwell London provides their customers with a more tailored approach to men’s swim shorts. Having been built upon British heritage, all of their shorts feature a signature Union Jack lined waistband and matching wet bag in a variety of prints.

UNBXD will be responsible for all forms of content creation and strategic marketing campaigns to assist in driving traffic to their website and promoting their new SS18 range.

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Our Favourite Christmas Campaigns of 2016

There is nothing better than an outstandingly executed Christmas campaigns to get us in the mood for the impending festivities. We all wait around for the Coca-Cola Christmas advert to decide when it’s time to begin feeling excited about Christmas. Yet, we forget how Christmas Marketing Campaigns adds to the festivity. Therefore with the Christmas season well under way, we have picked our favourite Christmas Marketing Campaigns of 2016 and the ones that have made us feel extra festive. 

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The Revolution of Branding and Brand Trends

Branding has been going through a revolution. Over the past few years, branding has been shifting from representing pre-packaged, unapproachable and distant organisations to a more personal and connective state. Today, the expectations of consumers and B2B buyers are becoming more demanding. People want to understand and know everything about a business. They want to know what it is, what it produces, what it values and stands for and what it employs. More importantly, people want to interact more with brands, be able to demand new products and services, and be active in conversations with them. This has meant that brands have had to lose their impersonal, uncommunicative and distant skins.

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