A couple of months ago, we took a look at some of the best rebrands around. From Starbucks’ slow streamlining of their logo to the pivot towards healthiness from McDonald’s, these brands managed to figure out exactly what the consumer wanted before the consumer even knew it themselves.
Read MoreThere are many important components to consider when it comes to creating an effective brand identity. From brand names to logos, we’ve written a lot of blogs in the past to help you nail these various elements. Now, we’re putting together the ultimate guide to creating your brand identity, where you can get support for these processes all in one place.
Read MoreThe power of an effective brand tagline cannot be overstated. A succinct, memorable phrase which expands on the message your brand name and logo are already portraying can leave a lasting impact on your audience: but only when done right.
Read MoreIt’s no secret that consumers aren’t always particularly receptive to change. However, not only is change sometimes a good thing, it’s sometimes necessary to a brand’s future success. Whether it’s because they needed to get away from a tainted public image or were at risk of being left behind by their competitors, the following brands were lucky enough to get their rebrands right. In this blog, we’ll be exploring the reasons as to why.
Read MoreWaterside Wines are popping a bottle or two to celebrate their recent brand redesign success!
UNBXD have been working closely with this family-run Wine Merchant to increase their brand awareness and sales through a brand identity redesign and e-commerce development project.
We also assisted them with Product Design, Packaging, Signage, Content Creation, Hosting & Maintenance, and Strategic Digital Marketing to really keep their brand fresh and consistent as well as boosting conversions.
Read MorePNG, JPG, GIF, SVG, PDF… why can’t we just pick one universal image format and be done with it?
Read MoreWhen you’re choosing the perfect brand colours for your business, it can be tempting to pick your favourites. However, pink might not be the best choice for a lemon-flavoured drink, just as yellow might not be the best choice for a designer brand.
Read MoreWhether you're an established company or a burgeoning startup, understanding the intricacies and impact of branding is essential for staying ahead in the competitive market. In this blog, we will delve into a collection of statistics that shed light on the significance of branding, its effects on consumer behaviour, and its power to shape the future of businesses.
Read MoreA brand's name is more than just a word; it's a powerful tool that can shape perceptions, evoke emotions, and ultimately contribute to your business's success. Whether you're launching a startup, rebranding an existing business, or introducing a new product line, getting your brand's name right is an essential part of the process which must not be overlooked.
Famous brand names like Amazon, Google and Nike weren’t born with such successful names. It’s likely you won’t have heard of Cadabra, Backrub or Blue Ribbon Sports, but this is where these brands originated: after lots of brainstorming, trial and error and audience testing, they became the brands we know today. So what did the entrepreneurs behind these companies do wrong at first, and how did they correct their mistakes?
Keep reading to discover some of the most common mistakes people make when naming a brand, and how to make a lasting impression in the market by avoiding them.
Creating the perfect logo isn’t easy, but the rewards are endless. There’s so many ingredients you’ll think you’re making a gluten free cake: how are you meant to balance them all?
Incorporating your brand identity into your logo, as well as conveying your message and designing something which actually looks good can be very challenging, especially if you’re not sure what you want. Check out our blog on common logo design mistakes for some tips before you begin.
Cocoro, a fantastic platform offering consultancy for parents and parents-to-be of all ages, approached us with their vision, and we were thrilled to be entrusted with the task of re-establishing their brand identity and online presence. Our talented team at UNBXD put their skills to the test, and the results are beyond our expectations!
To give Cocoro a distinctive and captivating style, we decided to embrace digital hand-drawing using the incredible Procreate software. The end result is a visually stunning brand that exudes uniqueness and creativity. The carefully crafted abstract shapes symbolise the core values of "family unity" and "support," coming together harmoniously. We opted for a colour palette inspired by nature and cleansing, ensuring a warm and inviting aesthetic.
Read MoreKASE Construct is all about precision craftsmanship, so we wanted to ensure their new brand identity was created with this in mind. We designed the monogram using a dotted grid surrounded by a square, representing the pure craftsmanship of the three cores of the brand, Plan, Design and build. Visually, this leans towards architecture and precise engineering; we custom-designed the 'K' within the monogram to sit precisely on the grid.
Read MoreWhether you're designing your own logo or creating one for someone else, there are so many hidden traps you’ll think you’re in an Indiana Jones film. We’ve compiled a list of some of the most common logo design mistakes and even included how best to avoid them, so you can jump, swing and roll your way to the ultimate treasure: success!
Think about it: why are you creating a logo? Generally, logos are a form of communication. They’re a way for you to instantly express the essence of your business to potential customers and build your brand recognition in your industry. Different industries have different design best practices and target audiences with varying preferences, so it’s important to have a strong understanding of what your customers are looking for.
Read MoreSituated on the West Coast of Barbados,Jetski Barbados specialises in private 2-4 people Jetski tours showcasing the sites, the sea life, and the hidden treasures that this beautiful island has to offer.
Read MoreHendon Way Motors is a well-recognised brand that has been around for 70 years, so we didn't want to move too far away from their heritage. They approached UNBXD to help modernise their existing brand with an updated logo and colour palette.
We made slight adjustments to their iconic HWM logo-mark ad retained the use of Gill Sans for the logotype but rejuvenated their colour palette to become more refined. The colour scheme we decided on was based on 70's Italian cars, with Rosso Corsa and Bianco Puro being the primary colours.
For the website design for Hendon Way, we wanted to give a classic but modern feel whilst delivering an optimal user experience. We've used white space to ensure that it provides a contemporary feel, while introducing the brand's deep red sparingly throughout the pages so as not to overwhelm the users.
Read MoreCode Red are PR and Marketing specialists, focusing on cybersecurity and related areas such as fraud, privacy and compliance. They work with cybersecurity companies of all sizes to offer strategic advice and guidance at all stages of their development.
Read MoreHutano was created to empower, educate and provide a voice through their unique community platform for showcasing and discussing clinical signs of diseases on Black and brown skin.
Read MoreFounded in 2017, BB Fixings & Fasteners have grown from strength to strength and are now one of the leading suppliers of building supplies on the South Coast. BB Fixings tasked the UNBXD team to help redefine the company branding, as well as develop a new online store, helping them house there vast range of products as well as catering for their customers growing need to order online.
Read MoreWe’re immensely proud to announce the launch of one of our latest projects for ‘The DreamBags Club’! They are the first and only club in the UK that offers their customers the ability to rent new and pre-loved Hermès bags.
The DreamBags Club approached UNBXD to assist them in creating their brand identity from the ground up, as well as creating their new booking and e-commerce platform. The brief was to develop an identity which resonated which their clientele and also a secure platform which was easy to use whilst being informative and attractive to the users.
Read MoreWe’re super excited to showcase one of our latest projects for Apex Car Competitions. Based in the UK, Apex Car Competitions specialise in sourcing rare and sort after vehicles that they make available to the masses via their online raffle system.
Apex approached UNBXD to assist them in developing their brand identity, e-commerce online store, and strategic digital marketing post-launch. Their core goal was to both showcase their range of vehicles in the best light possible, as well as offer their customers a robust and secure place to purchase tickets to their competitions.
“I created a combination mark for this concept, as the brand name itself ’Apex Car’ is memorable when combined with strong typography, this creates strong brand recognition. The inspiration behind the striped markings was taken from “apex” track marks, adding this to the typography gave the logo a more sporty and extreme appearance. The strong contrast between Red, Black and White allows the branding and the identity to become easily recognisable as a car brand.” - Lisa Drake, Graphic Designer.
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