If you’re a Reddit user yourself, you likely won’t be surprised to hear about the platform’s large gender gap - only 35% of Reddit’s users are women. This is around the same amount as X, which is the other social media platform with far more male users than any other gender.
Read MoreYour brand of choice will almost certainly have a big social media presence, whether it’s on TikTok, Instagram, Facebook, LinkedIn, or all of the above.
Read MoreIt’s well known that TikTok is particularly popular with younger generations, not least of all Gen Z, who are currently aged between 12 and 27. And we’ve got the stats to back this up: two thirds of all TikTok users are aged 34 or under, with those aged 18-24 making up the largest demographic.
Read MoreA lot of business owners, marketing managers, SEO specialists and the like are perfectly capable of writing copy for a range of purposes. However, there are a lot of reasons why hiring a professional copywriter to do this for you can be a worthwhile investment. Whether it’s by eliminating grammatical mistakes, creating a consistent tone of voice or by simply giving you more time to focus on other tasks, we’re here to tell you why a professional copywriter can help your business…
Read MoreIn today’s Q&A session, we’re shining the spotlight on the person behind most of our blogs - our copywriter, Bethany Piper. We’re aiming to find out how she combines her love for creative storytelling with the technical demands of SEO to produce high-quality, compelling copy for a range of platforms and industries, plus top tips on her process - including how she overcomes writer’s block…
Read MoreWelcome to our latest Team Spotlight & Q&A session, where we delve into the minds of our brilliant team members. Today, we're sitting down with Jonathan, one of our lead PPC managers, to unravel the mysteries behind successful PPC campaigns. Jonathan's journey into the world of PPC began with a passion for the intersection of creativity and analytics, eventually leading him to manage complex digital landscapes. Join us as we explore his insights into the evolution of PPC advertising, strategies for success, and the ever-changing dynamics of digital marketing.
Read MorePay-per-click advertising - known as PPC - is a common form of digital marketing which allows businesses to run advertising campaigns on platforms such as Google Ads. PPC can be an accessible and cost-effective advertising method, as businesses accrue costs only when their adverts are actually clicked.
Read MoreAs a platform where a simple photo of an egg was the most-liked post for nearly four years, Instagram is full of surprises. On the whole, it’s a visually-driven platform with a vast user base, and it offers an unparalleled opportunity to connect with potential customers and promote products or services.
Read MoreWe are delighted to introduce the latest addition to our dynamic team at UNBXD - Micky, one of our new Digital Marketing Manager's. Micky's journey to joining our agency is not just impressive, but it's also a testament to her dedication and passion for digital marketing. In this post, we'll delve into Micky's professional journey and discover how she has become an integral part of UNBXD.
Read MoreX is used around the globe, with millions of users logging in every day from nearly every continent. (We’re not counting Antarctica, though we imagine those working there need to get their daily social media fix from somewhere!)
Read MoreWaterside Wines are popping a bottle or two to celebrate their recent brand redesign success!
UNBXD have been working closely with this family-run Wine Merchant to increase their brand awareness and sales through a brand identity redesign and e-commerce development project.
We also assisted them with Product Design, Packaging, Signage, Content Creation, Hosting & Maintenance, and Strategic Digital Marketing to really keep their brand fresh and consistent as well as boosting conversions.
Read MoreYou may see PPC as just another one of the many digital marketing acronyms scattered across the industry. However, knowing the benefits of using PPC and understanding exactly how it works can be invaluable for your business.
Read MoreQuay Holidays has been providing quality family holidays in the Poole and Bournemouth areas for over 15 years. Founded in 2006 with just five properties, the company now boasts a portfolio of over 100 properties, ranging from cosy 1-bed apartments to spacious 5-bed houses. Their dedicated local team, based in Poole Old Town, excels at finding the perfect property for their clients and provides a stress-free full-management service for second homeowners.
Read MoreIn this blog, our focus is on marketers, as we embark on a journey to uncover the intricacies of this new platform, shed light on its intended purpose, and examine the current landscape within the realm of Twitter. Join us as we explore the potential opportunities and challenges this new Meta offering presents for marketers and advertisers alike.
Read MoreThe world is inundated with adverts: in fact, we each see an estimated maximum of 10,000 individual adverts every day. That’s 10,000 images, videos, articles, banners and pop-ups all vying for your attention. How can they possibly stand out from one another?
Research by Accenture into ad personalisation has shown that 75% of consumers are actually more likely to buy from a retailer that recognises them by name or recommends options based on their past purchases. After all, if someone calls your name, you’re going to look, right?
In the fast-paced digital landscape, social media channels have become essential platforms for marketers to connect with their target audience. However, with numerous options available, it can be challenging for marketers to determine which channels are worth their investment.
Read MoreThe world is full of trends to keep up with. Which jeans are in: skinny or wide? Is your friend’s mullet cool or dated? Should I throw away my galaxy print leggings or could they make a comeback?
The latest trends in video production evolve alongside the platforms we consume them on. Before the age of the internet, you’d only see marketing videos on television in the form of adverts - this changed when YouTube was born in 2005. Since then, the way consumers view video content has continued to evolve with the rise and fall of a variety of social media platforms, ever-influenced by the age and priorities of consumers.
So, where are we now? Keep reading for our list of the most popular video production trends in 2023!
You’re probably in a hurry, so we’ll keep this short - we’re here to talk to you about acronyms.
Who has time to say the full names of everything nowadays? LOL, WFH, IKEA… (yeah, we had no idea the last one was an acronym either).
Our point is: acronyms are everywhere, and the world of digital marketing is no different. It can be hard to keep up with every single one, so we’ve made a handy glossary with some of the most common digital marketing acronyms that you need to know!
The invention of mass printing in the 15th century eventually led to the production of the first magazines in the 1700s. A century later, businesses began to advertise on posters and billboards, and the early 1900s brought the rise of radio advertising, followed by television ads and telemarketing. By the time we reach the turn of the millennium, marketing trends and tactics were developing more and more quickly within the new digital age.
Search Engine Optimisation (SEO), blogging, social media marketing, e-commerce and email marketing were some of the trends we saw rise in the 00s. The following decade saw the maturation of many of these tactics as more people began to use smartphones and social media. High-quality, engaging content marketing, video marketing and influencer marketing all became popular in the 2010s.
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