Posts in marketing
5 Things Anyone New to SEO Should Know

There is so much information on the internet. As a digital marketer, I write content daily for websites, blogs and social media campaigns and apply special techniques to my content to enhance its reach and ranking on Google. But how do you get your content noticed? How can improving your content improve rankings and help your business?

The answers all lie within the term ‘search engine optimisation’ (SEO). I have researched your most asked questions about SEO and have answered them with my best advice.

So, let’s get to it!

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How to Maximise your Social Media Marketing ROI in 2019

We all talk about ‘Return On Investment’ (ROI), a phrase that is commonly used in business meetings across industries, but - in common with many other marketing buzzwords - do brands really understand ROI and how it is measured, especially within the Digital Marketing Sector? Find more by checking out our 5 Top Tips on ‘How to Maximise your Social Media ROI in 2019’.

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Instagram launches new 'Checkout' feature

It seems that every day social media is changing to integrate itself more into our daily lives and today is no different. 

This week, Instagram began a small test with 20 brands in the United States to overhaul the way business sell to consumers. ‘Checkout with Instagram’ integrates a businesses store into the Instagram app so consumers can add products to their basket and pay without having to leave Instagram. Some of the brands participating in this test include Adidas, Warby Parker & teen favourite Kylie Cosmetics. 

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5 Ways to Improve Facebook Ad Conversion Rates in 2019

Looking to crush your Facebook Ads in 2019?

With over 1.59 billion monthly active users and in-depth targeting features, in addition to Google, Facebook is one of the best platforms to find qualified leads.

However – as with any kind of marketing campaign – how well your Facebook ads perform is dependent on whether or not you have a winning strategy. Without the right strategy, your advertising budget could be going down the drain.

That’s why we’ve put together our guide to the top 5 Ways to improv e facebook ad conversion rates this year!

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The Complete Guide to Chatbots

We realise the idea of chatbots might seem a little intimidating. After all, while some robots warm our hearts others-well, they kind of freak us out. But the truth is, robots aren’t here to take over the world (at least not yet), they’re here to make life easier.

In this guide, we’ll show you how to leverage chatbots for the incredible tool that they are: Taking on the burden of time-consuming tasks, and allowing you to better serve your customers in  the ways that matter most.

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Client Win: Oaktree Garden Centre & Nursery appoints UNBXD

We’re excited to announce one of our latest client signings, Oaktree Garden Centre & Nursery! They’re one of the largest independent garden centre’s in the UK, with over a million plants in stock at any one time.

Stretching for over 26 acres, and offering everything from delicate fuchsias to mature fig trees, Oaktree carries an impressive range. The vast majority of the stock is grown on site from seedlings - including trees, shrubs, herbaceous plants and natural hedging. Japanese Acers and maples are also a particular speciality of theirs.

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UNBXD Opens New Studio in Dorset

Working in the Creative Sector, we rely heavily on our environment and the people around us for inspiration. When it came to the layout of our studio we wanted to avoid an enclosed space and to reflect our team's personality and style. It was important that our workspace was a combination of what each individual wanted. This resulted in an open plan design with the creative studio at one end and the photography studio at the other, where each of the team can communicate with each other in a relaxed space which is an adaptable for our team as well as welcoming clients.

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World Cup 2018: 10 of the Best Marketing Campaigns so far

The World Cup is in full swing, with everyone talking about which team is going to bring the cup home. Worldwide events make fantastic opportunities for brands to create campaigns football related and gain company buzz. We’ve made a list of our 10 favourite campaigns so far, check them out and let us know which is your favourite!

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Client Win: James Cromwell London appoints UNBXD

Established in 2017 by childhood friends, James Cromwell London provides their customers with a more tailored approach to men’s swim shorts. Having been built upon British heritage, all of their shorts feature a signature Union Jack lined waistband and matching wet bag in a variety of prints.

UNBXD will be responsible for all forms of content creation and strategic marketing campaigns to assist in driving traffic to their website and promoting their new SS18 range.

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Brand & Website Renovation for Laybourne Finance

We’re thrilled to announce the launch of both the rebrand and new web platform for Laybourne Finance!

Laybourne is a specialist property finance brokerage offering a tailored service to property investors, developers and high net worth individuals across the UK and overseas. They pride themselves on building long-term, transparent relationships with clients and lenders alike. This is what has helped them lend over an astonishing £200 million since their formation in 2013.

Laybourne approached us with the challenge of developing their image whilst keeping qualities and characteristics from their previous branding. Alongside this, they also required us to renovate their website in line with the new branding to showcase their team and company as well as the services they offer acting as an informative source of lead gen.

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Welcoming Two New Digital Account Managers to the Team

Following an increase in demand for strategic marketing and management services, we have recently welcomed two new Digital Account Managers to the team, Amy and Hollie! 

Ensuring that our clients online presence and digital persona is consistent throughout is a fundamental part of our Digital Account Managers day to day tasks. Both Hollie and Amy have backgrounds in sales, marketing and copywriting, and also experience in dealing with national big name brands in both the pharmaceutical, hospitality and events industries. 

They’ll be assisting our clients with everything from Social and Email Marketing, to strategic marketing and content planning to increase conversion and develop their various channels. They'll also be working alongside our creative team to construct exciting campaigns aimed to spark interest and engagement with its' audience.

"Both Hollie and Amy have already hit the ground running within their first few weeks, we're thoroughly excited to see what their past experience and knowledge within their fields can be implemented to their work at UNBXD."

- UNBXD Founder & Creative Director, William Niven.

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GDPR: Everything you need to know about the General Data Protection Regulation

Unless you’ve been living under a rock, it has been hard to miss the ever-increasing media frenzy surrounding the General Data Protection Regulation (GDPR) set to change on the 25 May 2018.

In 2018, the European Union is getting serious about companies collecting consumer data. On May 25, 2018, the General Data Protection Regulation (GDPR) is going into effect.

Will your company be prepared?

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UNBXD starts working with the worlds first Crowdfarming™ platform!

We're extremely excited to announce we are now working with the worlds first Crowdfarming™ platform, Steward!

Steward has appointed UNBXD to develop their online presence through Social Media Marketing, Content Planning and Marketing Strategy.

Steward enables investors to connect with sustainable farms and the farmers who tend them. They make it possible for individuals to invest in and support sustainable agriculture, leading to more connected, sustainable and ecologically sound agricultural systems.

https://stewardfp.com/

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Why Social Media Marketing matters more than ever to hospitality marketing

The use of smartphones has not only changed the way people consume data and interact with each other but also the way they travel. Now more than ever, people are using their mobile devices to plan every aspect of their trips, whether that’s out for a meal or a weekend away. Combined with the many social platforms that are now out there, this has created an incredibly flexible ad powerful marketing platform for the hospitality sector.

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Facebook Launches Cover Videos

Facebook has now introduced a new feature to personal and business pages to turn your cover photo into a cover video! If you are not yet seeing the feature on any of your pages, you should in the coming days and weeks. To check out an example of a cover video visit our Facebook page!

Realising the way the majority of people prefer to consume content is through video, Facebook has really began to focus on showcasing this through things such as Facebook stories, Facebook live and now cover videos.

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West Hants Club "Don't Dream of it, Train for it' Campaign

We were proudly appointed by The West Hants Club to design and execute their recent Marketing Campaign. Within the Marketing campaign, our aim was to portray the concept of what can be achieved in West Hants’ gym can also be achieved in real life situations too. More so, we wanted the campaign to present the idea that West Hants can help you reach your goals and achieve the best results, which can help you become the best version of yourself. 

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Instagram: Booking Feature for Businesses

In March this year, when Instagram revealed that they reached 1 million advertisers, the social media platform also briefly shared plans that they going to be bringing a booking feature to the app. Instagram users will soon be able to book appointments using the photo sharing app. Bloomberg has reported that Salon appointments and restaurant table bookings could be set up by clicking on the business’ Instagram profile and using the new feature. 

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