UNBXD has been appointed by The MacGuffin Project to produce all their Social Media Marketing. Our role sees the consolidation of the story behind The MacGuffin Project and our digital and social strategy.
Opening in Bournemouth within the next month, The MacGuffin Project are introducing a new experience to the seaside town, which will offer something different for people to do in their leisure time and bringing a slice of London’s magic to Bournemouth.
Read MoreInevitably 2017 was set to be a very competitive year for businesses with technology, culture and trends always evolving. With augmented and virtual reality flourishing and Facebook and Instagram introducing their own version of Snapchat, the ability to market brands and businesses online is growing and as a result, Marketers are finding they have more tools to utilise. As an outcome, it is becoming much more competitive in the business world and we are seeing many more innovative and inspirational marketing campaigns publicised. And today is a very exciting day for us Marketers as we have seen the most innovative and revolutionary marketing campaign that uses all three means of content (video, technology and social media) unveiled.
The British luxury clothing brand Ted Baker, who is renowned for its quirky and creative campaigns, has raised the bar for brands and put themselves ahead of the competition with their new marketing campaign. Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a new comedy sitcom.
And this is by far the most innovative and inspirational marketing campaign of 2017 to date.
Read MoreFrom our extensive research and testing, MailChimp is the one of the best email marketing platform for businesses, of all different sizes, to utilise in their marketing strategy. The main reason why we found MailChimp to be a compelling choice for email marketers is its thorough collection of out-of-the-box integrations with third party applications, such as Shopify. The ability to integrate with third party applications means that it can give marketers a better understanding of their customer bases and campaign performance, which then helps them learn how to convert messaging to sales. It was recently announced that MailChimp is furthering their exhaustive collection of integrations even more so by launching a 'Facebook Ads' product.
Read MoreTripAdvisor is the home to 435 million reviews and opinions, 150 million + unique monthly restaurant visitors and 4.1 million restaurants listed around the world. Although they love customers to have their own opinion on a fair and review basis, TripAdvisor also love to build relationships with restaurants too and this has become more prominent from their new features that they have introduced.
Read MoreFrom the demand of their users and the technological-world becoming more advanced, Facebook is consistently evolving. Not only did it get bigger, but also grew much stricter regarding it’s policy on spam to protect users from businesses that have tried to saturate your news feed with irrelevant posts.
Read MoreThere is nothing better than an outstandingly executed Christmas campaigns to get us in the mood for the impending festivities. We all wait around for the Coca-Cola Christmas advert to decide when it’s time to begin feeling excited about Christmas. Yet, we forget how Christmas Marketing Campaigns adds to the festivity. Therefore with the Christmas season well under way, we have picked our favourite Christmas Marketing Campaigns of 2016 and the ones that have made us feel extra festive.
Read MoreSince 2010, content marketing has been one of the fastest-evolving aspects of marketing. From what’s being written, to where and how it’s published, businesses are constantly reformulating how they engage possible customers through using content and keeping it varied.
Read MoreIt has been four months since the launch of Instagram Stories in August 2016, which sent the internet into a huge hysteria and speculation over the future of Snapchat. To everyone who is on social media, the latest update of Instagram seemed eerily similar to the social networking app Snapchat with 30 million monthly active users. In fact, the update wasn’t just eerily similar, it’s the exact same as Snapchat. Therefore, the hysteria and speculation was with good reason too as Instagram had pretty much replicated one of the main features of Snapchat and added it to their online photo sharing social network platform. Instagram has 500 million monthly active users is clearly hoping that there newly introduced ‘Stories’ will help them steal the Snapchat audience with its nearly identical upgrade.
Read MoreThis year has seen the rise of video content, in fact 2016 has seen a full-on video revolution year for marketers. This year has seen the introduction of Facebook Live, Instagram Stories and apps like Periscope interplaying on social channels. The importance of video content has clearly been becoming extremely popular to use by businesses. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool but 66% of these companies were not using video a year ago. The trend has progressed rapidly and will eventually be explored even more in depth and become even more creative. As you can see, having a promotional video that tells a compelling story is vital for your business and company’s needs due to the rapidly growing trend.
Read MoreBranding has been going through a revolution. Over the past few years, branding has been shifting from representing pre-packaged, unapproachable and distant organisations to a more personal and connective state. Today, the expectations of consumers and B2B buyers are becoming more demanding. People want to understand and know everything about a business. They want to know what it is, what it produces, what it values and stands for and what it employs. More importantly, people want to interact more with brands, be able to demand new products and services, and be active in conversations with them. This has meant that brands have had to lose their impersonal, uncommunicative and distant skins.
Read MoreThe aim of marketing is to reach a consumer and invoke a change in their behaviour by enticing them to take action. Yet, the only way to truly interact with consumers is to be where people are engaging and spending time, which means to be interactive on social media. The question is - Why is Instagram more important than any other social media platform? ...
Read MoreIn the growing social media environment accessed every day via online platforms, the ways in which audiences consume content is consistently changing. Social media sites such as Facebook, Twitter, Instagram and Snapchat are leading the race in terms of developing social media tactics to attract consumers, and those using social networks to create an online presence can take advantage of these methods in order to create a brand and attract specific demographics. However, there are some social media tactics that stand out more than others – innovating the way we use social media today.
Read MoreUNBXD attends a Virgin Start Up Event Hosted by Jimmy's Iced Coffee.
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