Posts in marketing
UNBXD starts working with the worlds first Crowdfarming™ platform!

We're extremely excited to announce we are now working with the worlds first Crowdfarming™ platform, Steward!

Steward has appointed UNBXD to develop their online presence through Social Media Marketing, Content Planning and Marketing Strategy.

Steward enables investors to connect with sustainable farms and the farmers who tend them. They make it possible for individuals to invest in and support sustainable agriculture, leading to more connected, sustainable and ecologically sound agricultural systems.

https://stewardfp.com/

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Why Social Media Marketing matters more than ever to hospitality marketing

The use of smartphones has not only changed the way people consume data and interact with each other but also the way they travel. Now more than ever, people are using their mobile devices to plan every aspect of their trips, whether that’s out for a meal or a weekend away. Combined with the many social platforms that are now out there, this has created an incredibly flexible ad powerful marketing platform for the hospitality sector.

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Facebook Launches Cover Videos

Facebook has now introduced a new feature to personal and business pages to turn your cover photo into a cover video! If you are not yet seeing the feature on any of your pages, you should in the coming days and weeks. To check out an example of a cover video visit our Facebook page!

Realising the way the majority of people prefer to consume content is through video, Facebook has really began to focus on showcasing this through things such as Facebook stories, Facebook live and now cover videos.

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West Hants Club "Don't Dream of it, Train for it' Campaign

We were proudly appointed by The West Hants Club to design and execute their recent Marketing Campaign. Within the Marketing campaign, our aim was to portray the concept of what can be achieved in West Hants’ gym can also be achieved in real life situations too. More so, we wanted the campaign to present the idea that West Hants can help you reach your goals and achieve the best results, which can help you become the best version of yourself. 

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Instagram: Booking Feature for Businesses

In March this year, when Instagram revealed that they reached 1 million advertisers, the social media platform also briefly shared plans that they going to be bringing a booking feature to the app. Instagram users will soon be able to book appointments using the photo sharing app. Bloomberg has reported that Salon appointments and restaurant table bookings could be set up by clicking on the business’ Instagram profile and using the new feature. 

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UNBXD has been appointed by The MacGuffin Project to transfer the story of their immersive experience through Marketing

UNBXD has been appointed by The MacGuffin Project to produce all their Social Media Marketing. Our role sees the consolidation of the story behind The MacGuffin Project and our digital and social strategy.

Opening in Bournemouth within the next month, The MacGuffin Project are introducing a new experience to the seaside town, which will offer something different for people to do in their leisure time and bringing a slice of London’s magic to Bournemouth.   

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Keeping up with the Bakers: A Revolutionary Marketing Campaign

Inevitably 2017 was set to be a very competitive year for businesses with technology, culture and trends always evolving. With augmented and virtual reality flourishing and Facebook and Instagram introducing their own version of Snapchat, the ability to market brands and businesses online is growing and as a result, Marketers are finding they have more tools to utilise. As an outcome, it is becoming much more competitive in the business world and we are seeing many more innovative and inspirational marketing campaigns publicised. And today is a very exciting day for us Marketers as we have seen the most innovative and revolutionary marketing campaign that uses all three means of content (video, technology and social media) unveiled.

The British luxury clothing brand Ted Baker, who is renowned for its quirky and creative campaigns, has raised the bar for brands and put themselves ahead of the competition with their new marketing campaign. Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a new comedy sitcom.

And this is by far the most innovative and inspirational marketing campaign of 2017 to date.

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MailChimp Integrates Facebook Ads with Email Marketing

From our extensive research and testing, MailChimp is the one of the best email marketing platform for businesses, of all different sizes, to utilise in their marketing strategy. The main reason why we found MailChimp to be a compelling choice for email marketers is its thorough collection of out-of-the-box integrations with third party applications, such as Shopify. The ability to integrate with third party applications means that it can give marketers a better understanding of their customer bases and campaign performance, which then helps them learn how to convert messaging to sales. It was recently announced that MailChimp is furthering their exhaustive collection of integrations even more so by launching a 'Facebook Ads' product.

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TripAdvisor Releases new Subscription Service for Restaurants

TripAdvisor is the home to 435 million reviews and opinions, 150 million + unique monthly restaurant visitors and 4.1 million restaurants listed around the world. Although they love customers to have their own opinion on a fair and review basis, TripAdvisor also love to build relationships with restaurants too and this has become more prominent from their new features that they have introduced.

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Our Favourite Christmas Campaigns of 2016

There is nothing better than an outstandingly executed Christmas campaigns to get us in the mood for the impending festivities. We all wait around for the Coca-Cola Christmas advert to decide when it’s time to begin feeling excited about Christmas. Yet, we forget how Christmas Marketing Campaigns adds to the festivity. Therefore with the Christmas season well under way, we have picked our favourite Christmas Marketing Campaigns of 2016 and the ones that have made us feel extra festive. 

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Everything You Need to Know About How Content Marketing is Changing

Since 2010, content marketing has been one of the fastest-evolving aspects of marketing. From what’s being written, to where and how it’s published, businesses are constantly reformulating how they engage possible customers through using content and keeping it varied. 

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Why and How Instagram Has Not Killed Snapchat Yet?

It has been four months since the launch of Instagram Stories in August 2016, which sent the internet into a huge hysteria and speculation over the future of Snapchat. To everyone who is on social media, the latest update of Instagram seemed eerily similar to the social networking app Snapchat with 30 million monthly active users. In fact, the update wasn’t just eerily similar, it’s the exact same as Snapchat. Therefore, the hysteria and speculation was with good reason too as Instagram had pretty much replicated one of the main features of Snapchat and added it to their online photo sharing social network platform. Instagram has 500 million monthly active users is clearly hoping that there newly introduced ‘Stories’ will help them steal the Snapchat audience with its nearly identical upgrade.

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7 Reasons You Need Video Content to Showcase Your Business

This year has seen the rise of video content, in fact 2016 has seen a full-on video revolution year for marketers. This year has seen the introduction of Facebook Live, Instagram Stories and apps like Periscope interplaying on social channels. The importance of video content has clearly been becoming extremely popular to use by businesses. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool but 66% of these companies were not using video a year ago. The trend has progressed rapidly and will eventually be explored even more in depth and become even more creative. As you can see, having a promotional video that tells a compelling story is vital for your business and company’s needs due to the rapidly growing trend.

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The Revolution of Branding and Brand Trends

Branding has been going through a revolution. Over the past few years, branding has been shifting from representing pre-packaged, unapproachable and distant organisations to a more personal and connective state. Today, the expectations of consumers and B2B buyers are becoming more demanding. People want to understand and know everything about a business. They want to know what it is, what it produces, what it values and stands for and what it employs. More importantly, people want to interact more with brands, be able to demand new products and services, and be active in conversations with them. This has meant that brands have had to lose their impersonal, uncommunicative and distant skins.

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Top Social Media Tactics Of 2016 (So far...)

In the growing social media environment accessed every day via online platforms, the ways in which audiences consume content is consistently changing. Social media sites such as Facebook, Twitter, Instagram and Snapchat are leading the race in terms of developing social media tactics to attract consumers, and those using social networks to create an online presence can take advantage of these methods in order to create a brand and attract specific demographics. However, there are some social media tactics that stand out more than others – innovating the way we use social media today.

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