Shore Medical is a new super partnership made up of a number of local NHS GP practises across Poole & Bournemouth that have formed to provide health care services to over 58,500 patients. In merging the surgeries to form a new medical group, their service offering is able to be improved across the board including extended hours, specialist clinics and improved administrative support.
Shore Medical appointed UNBXD to craft a new identity and brand strategy complete with a new website and marketing collateral. To formulate a clear brief, deliverables and gain key stakeholder sign-off, we held a brand workshop with all key members of the merger and practices.
We set out to craft a new identity based on the information we gathered from our workshop along with a new online presence. Supporting this new merger also included a range of marketing collateral for each surgery, such as business cards, branded letterhead paper, signage and a wide range of other items.
The results, a colour palette and identity that showcases a sense reliability and friendliness while the contrast of fonts reinforces professionalism with a hint of playfulness, capturing the brand effectively. Stage 1 of the web launch is now live with a roadmap in place to phase in other stages which will slowly merge each practices website into the Shore Medical site. Keep your eyes peeled as Shore Medical is introduced throughout practises across Dorset.
See website here: https://shoremedical.co.uk