UNBXD
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THE BALI ADVENTURE

Started in March 2016, The Bali Adventure is a tour operating company devoted to bringing travellers and young professionals quality trips in the stunning paradise that is Bali - Indonesia. Using a careful selection of hotels and activities, customers are able to experience a luxurious and quality trip within a backpacker's budget.

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Brief

Brief

The Bali Adventure appointed UNBXD to assist them in designing and developing a new online platform. Featuring a responsive design, custom built booking system, data capture and integration across their various digital channels.

Approach

Approach

Right from the offset, our approach was to create a visually stunning, user friendly design, that was not only inviting for viewers, but informative and fully automated.

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Solution

Solution

Our solution was to create a connection throughout the website between the beautiful scenery of Bali and the experience travellers can expect. We achieved this through visual representations, such as travel related items and textures, as well as using these as mediums for text and imagery.

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Outcome

Outcome

Out of the entire site, the Tour Itinerary page was definitely the most challenging. It took several different concept designs and a series of refinements to achieve the outcome we desired, but the final piece we truly believe gives a visual indication to the customer what they can expect to experience on each day of the tour, immersing the user.

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