6 Top Tips: Relaunching your B2B Website
Updating your website can seem like a daunting and long process. However, if done correctly, a website relaunch can influence how potential clients see your company, help protect your brand along with generating higher quality sales leads.
Here’s our list of what we believe is needed when relaunching your company website!
1. Have Clear Objectives
Relaunching a website is only achievable when you have measurable objectives. Some objectives to consider are; increasing lead generation, improving organic search rankings, refreshing your branding and the overall aesthetic of the site. Understanding what you want to achieve and how you are going to measure this on the new website is key in the first stage of this process.
Before relaunching the new website, benchmark how your existing website is performing. Gathering statistics and conversion data from Google Analytics can help see if your new objectives are being met. Time frames to take note of are from the beginning of time to as recent as two weeks ago.
3. Reuse Successful SEO
If your current website is achieving high search positions, keep a note of the SEO rankings, site pagination and content to replicate it on your new website. If this is something you want to work on, this is the best time to think of an effective strategy to improve this.
4. Keep What Works Best
When relaunching your website, it's important to keep the aspects of your current site that work well. Analyse the analytics of the site including web pages that have the most page views, most conversions and most shared content and make note of what can be taken over to your next website.
5. Understand your Audience
Your new website should keep one main person in mind – your client. Your website should focus on pleasing your client and their overall experience on your website. You can achieve this by focusing on your client's needs, their persona and by prioritising important aspects of your services. Another thing to consider is generating a heat map across the site to see how your users are currently interacting with the site.
6. Test your Changes
Once your new website is ready, test the complete site to make note of any potential snags that need amending before publishing live. Once your site goes live closely analyse the way in which your audience is interacting with the content and pages, this information can be used to optimise your conversion and shorten your sales funnel thus increasing sales!
To find out more about how we can assist you with your web design and development project you'd like to discuss, get in touch with a member of the UNBXD team today.