About Quay Holidays

Quay Holidays has been providing quality family holidays in the Poole and Bournemouth areas for over 15 years. Founded in 2006 with just five properties, the company now boasts a portfolio of over 100 properties, ranging from cosy 1-bed apartments to spacious 5-bed houses. Their dedicated local team, based in Poole Old Town, excels at finding the perfect property for their clients and provides a stress-free full-management service for second homeowners.

Challenge

When they approached UNBXD, Quay Holidays were facing low conversion rates, low click-through rates and a high cost-per-click. They were keen to improve their digital presence overall, including their existing social media pages on Facebook and Instagram.

Objectives

Build digital presence
Promote brand awareness
Increase social media following and engagement
Increase volume of enquiries
Improve conversion rate
Increase booking volume

Solution

Our solution had a focus on integrated digital marketing campaigns which would quickly and efficiently improve Quay Holiday’s KPIs. Our strategy had three main focuses:

PPC (Pay Per Click):

Restructured ads to prioritise properties with fewer bookings by dividing campaigns based on urgency levels
Excluded underperforming and irrelevant search terms
Conducted A/B tests to determine which landing pages lead to conversions
Incorporated image extensions to elevate ad rank and reach

Social Media:

Promoted select organic posts to generate impressions
Generated engagements with Facebook stories
Tapped into local travel groups to target active Facebook users
Increased amount of videos in the content calendar
Engaged with local businesses to improve organic following

Email Marketing:

Two email campaigns per month focusing on relevant offers and events
Engaging, action-provoking content to improve click-through rate
Effective subject lines and personalised content to improve open rate
Granular segmentation and effective targeting
Included varying email content outside of offers

We have evolved our strategies over time according to performance, forming a dynamic set of campaigns which have constantly improved.

Results

The aforementioned strategies have been incredibly effective across our PPC, Social Media and Email campaigns. We have seen a significiant increase in conversions across the board, with above-average CTRs and significant reductions in CPCs.

PPC (Pay Per Click):

Increased CTR to 11%
+135 total conversions from PPC
Doubled number of conversions in Sep vs June

Social Media:

Halved CPC (Cost Per Click) to £0.14
Over +250,000 ad impressions
+12% increase in Instagram followers

Email Marketing:

Consistent open rate of 22-25%
Improved CTR by +5%

Key Achievements

+450% Increase in Conversions
Revenue increase of +43% in first month
+1100% increase in Instagram Reach in first month
+630% increase in Facebook reach in first month
-£25 Decrease in Cost Per Conversion
11% Click Through Rate (Industry average = 3%)

Impact

This project has had, and will continue to have, a significant impact on Quay Holidays as a business. The increase in conversions from PPC has not only increased the company’s revenue, but has allowed the team to increase their focus on providing an exceptional service instead of sales. The brand’s improved visibility, both through PPC and social media, is building brand awareness, cementing Quay Holidays as the go-to brand for self-catering holiday homes in Poole.

UNBXD is a Creative Digital Agency which specialises in social media marketing to create exciting, innovative solutions for breakthrough brands. We are experts in supporting brands to outline clear objectives, develop strong communication strategies and create unique content which truly engages their audience.

Our experienced team have worked with companies such as LG and Nike to deliver successful campaigns which utilise a range of services, from Social Media Strategies to SEO and PPC.

Use our live chat service, email us on hello@unbxd.co.uk, pop us a call on 01202 800273 or fill in this form to get started!