If you’re a Reddit user yourself, you likely won’t be surprised to hear about the platform’s large gender gap - only 35% of Reddit’s users are women. This is around the same amount as X, which is the other social media platform with far more male users than any other gender.
Read MoreWith 77% of businesses using social media to reach their customers, it should come as no surprise that the landscape is becoming more and more competitive for digital marketers. Consistent and strategic posting is essential for maintaining engagement, or your followers will simply move on to the brand posting things they want to see, every other day.
Read MoreYouTube has a global audience, with users logging in every month from the Caribbean to Oceania and from Western Africa to Southeastern Asia. India wins the competition for most YouTube users in 2024, with 467 million vs the USA in second place with 246 million active YouTube users. Also in the top ten are Brazil, Indonesia, Mexico, Japan, Pakistan, Germany, Vietnam and Turkey.
Read MoreThe video game industry used to be reasonably straightforward. Gamers would go to the shop, buy a cartridge (or, later, a disc), and then play on a console or computer at home. Console video games, which are played on systems such as the Playstation and Xbox, are still common. However, they are no longer the market's largest segment. Mobile games continue to consume a more significant portion of the video game market. The demographics of video game users have shifted as well. Exact figures are tough to obtain, but the Entertainment Software Association, for example, reports that about 41% of gamers are now female.
Here's how the video game industry is influencing marketing and brand interaction.
By far, the most significant change in the video game industry over the last decade has been the ability to play games on smartphones. The business models differ, but in most cases, game developers build "freemium" titles – games that are free to download and play but have in-app purchases (IAP) to improve the experience. Others use in-app advertisements, product placements, or a mix of the above.
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