Posts in marketing
Digital Marketing: Popular Content Types and When to Use Them
Digital Marketing: Popular Content Types and When to Use Them

We’re spoilt for choice when it comes to content types in digital marketing - so much so that it can be overwhelming. You’ve got something to shout about, but how should you do it? With a short, snappy TikTok? A quick Instagram Live? How about an in-depth blog, or should you create an infographic to get the message across?


The misuse of various content formats can dilute your message or cause it to become lost in a sea of abandoned blogs and unwatched videos. Low-quality posts are one of the biggest social media mistakes a brand can make, so understanding when and where to use the most popular types of content is a crucial part of any effective digital marketing strategy.

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marketing, EditorialWilliam Nivenmarketing
Shooting a Vision: Videography for LG Electronics, The Conran Store & Yinka Ilori
Shooting a Vision: Videography for LG Electronics, The Conran Store & Yinka Ilori

We are super excited to show off this collaboration we shot with LG Electronics, The Conrad Shop and Yinka Ilori!

Returning to London Craft Week, the team at The Conran Shop wanted to create a spectacular entrance to the event by enlisting the creative mind of Yika Ilori and the magic touch of LG Electronics.

UNBXD was brought into the project to capture this collaborative and creative installation come to life!

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Photography, marketing, FilmWilliam Nivenvideogrpahy, Success Story, Case Study
Digital Marketing: “Green Up” Your Act
Digital Marketing: “Green Up” Your Act

At UNBXD, we ensure to limit our environmental impact.

On April 22nd, we will be celebrating Earth Day’s 51st anniversary. On this occasion, big multinationals in various sectors foster sustainability and environmentally friendly solutions. With consumers caring more about their impact on the planet and scientists alerting us about the worrying state of the earth, it is high time to think about ways to limit the carbon footprint and have a sustainable presence online.

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Editorial, marketing, Agency News, Social MediaunbxdMarketing, Sustainability
Digital Marketing Tools: The History of Email
Digital Marketing Tools: The History of Email

When new clients come to us, you would be surprised by the number of companies that don’t think about using email marketing to contact their existing customers and expanding their marketing funnel.

This is likely due to several factors. The first is that 99% of emails we receive are boring or the promotions included are not worth taking, and the second is the new laws introduced into the EU to protect your privacy. Thankfully, the days of receiving emails from companies you have never heard of offering your offers on foot creams are gone.

Like all relationships, keeping your customers invested in your brand requires understanding and care. What are they looking for? Why have they subscribed to get emails from me? Do they want to see this?. These are the questions you should be asking every time you create a new email campaign.

Email might be one of the oldest digital marketing tools available to us, but it’s still an avenue every business should utilise.

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Editorial, marketingWilliam NivenMarketing, Email Marketing
The Future of Personalised Advertising in Gaming
The Future of Personalised Advertising in Gaming

The video game industry used to be reasonably straightforward. Gamers would go to the shop, buy a cartridge (or, later, a disc), and then play on a console or computer at home. Console video games, which are played on systems such as the Playstation and Xbox, are still common. However, they are no longer the market's largest segment. Mobile games continue to consume a more significant portion of the video game market. The demographics of video game users have shifted as well. Exact figures are tough to obtain, but the Entertainment Software Association, for example, reports that about 41% of gamers are now female.

Here's how the video game industry is influencing marketing and brand interaction.

By far, the most significant change in the video game industry over the last decade has been the ability to play games on smartphones. The business models differ, but in most cases, game developers build "freemium" titles – games that are free to download and play but have in-app purchases (IAP) to improve the experience. Others use in-app advertisements, product placements, or a mix of the above.

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Tech, marketingWilliam NivenGaming, Advertising, Digital, Marketing, VR, ARComment
What is wrong with my SEO? Common issues explained
What is wrong with my SEO? Common issues explained

This week we wanted to run you through a little term known as SEO.

So, what is SEO?

SEO stands for Search Engine Optimisation, which is the practise of increasing the quantity and the quality of the traffic your website receives through organic search results.

When building a website, it is a crucial part of any SEO strategy, flagging up technical issues before they cause too much damage to your search rankings.

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Editorial, marketingWilliam NivenSEO
The Future of PPC: What to Expect in 2021
The Future of PPC: What to Expect in 2021

New to PPC? PPC (Pay-per-click) is growing in popularity for marketers and businesses as the go-to digital marketing campaign.

For those of you out there who are not sure what PPC is and how it works, we thought it would be interesting to sit down with one of our PPC Managers, Stefan.

PPC is an internet advertising model which is primarily used to drive traffic through to a website. If you have searched for a product on Google before, you will have noticed that at the top of each page, certain results from key brands will be displayed first. By investing in money into PPC you are competing with other brands to be higher on that page and you only pay for each click, ‘Pay Per Click’.

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Editorial, marketingWilliam NivenPPC
TikTok: Disrupting The Social Media World
TikTok: Disrupting The Social Media World

There is no doubt that TikTok is probably the hottest social networking app at the moment. Out of the 2020 ashes, a new form of social media opened the way for internet culture, education, and activism.

TikTok is a video-based social media app of unusual integrity and growing cultural impact, which demonstrates a rare potential for meaningful social change by transforming social media space. The app has been downloaded more than 1 billion times worldwide, stood on top of the "most downloaded iOS app" list for five consecutive quarters, and became a window into modern youth culture. It has proved to be more than a fad or a fluke, and its continuing success shows a few fascinating things about how social media is evolving: meme-driven, highly customised and personalised algorithms, and free from real-life connections.

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Editorial, marketing, Social MediaWilliam Nivensocial media
It's Time to Embrace E-commerce
It's Time to Embrace E-commerce

To say that e-commerce presents business with an opportunity to increase sales and reach new customers is an understatement, especially now.

2020 has thrown a lot at every business in almost every industry, sometimes for the better, but unfortunately for most, the worst.

Europe is re-entering lockdowns steadily, and we know business owners and staff are feeling the pressure. We want to assure you that despite unavoidable long-term changes, it is not too late to adapt. In fact, Statista predicts that e-commerce revenue will surpass $638 Billion in America by 2022 alone!

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Editorial, marketingWilliam NivenE-Commerce, website, Web Design
Planning your business for a better future
Planning your business for a better future

It’s time to think about your brand differently, for a better future.

We are all well aware of the changes our current circumstances are going to have on us in the near future, but what about the long term? If you own a brand, it’s time to think about how the world is going to change. Take into consideration the possibility of on-and-off again lockdowns (potentially through 2024, if the world's largest vaccine producer is right). We need to create a vision for the future.

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Editorial, marketingWilliam NivenMarketing
5 Things Anyone New to SEO Should Know
5 Things Anyone New to SEO Should Know

There is so much information on the internet. As a digital marketer, I write content daily for websites, blogs and social media campaigns and apply special techniques to my content to enhance its reach and ranking on Google. But how do you get your content noticed? How can improving your content improve rankings and help your business?

The answers all lie within the term ‘search engine optimisation’ (SEO). I have researched your most asked questions about SEO and have answered them with my best advice.

So, let’s get to it!

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marketing, InsightsHelen KhanSEO, Marketing, Digital, unbxdComment
How to Maximise your Social Media Marketing ROI in 2019
How to Maximise your Social Media Marketing ROI in 2019

We all talk about ‘Return On Investment’ (ROI), a phrase that is commonly used in business meetings across industries, but - in common with many other marketing buzzwords - do brands really understand ROI and how it is measured, especially within the Digital Marketing Sector? Find more by checking out our 5 Top Tips on ‘How to Maximise your Social Media ROI in 2019’.

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Social Media, marketing, InsightsHelen KhanSocial Media Marketing, Digital, ROI, BusinessComment
Instagram launches new 'Checkout' feature
Instagram launches new 'Checkout' feature

It seems that every day social media is changing to integrate itself more into our daily lives and today is no different. 

This week, Instagram began a small test with 20 brands in the United States to overhaul the way business sell to consumers. ‘Checkout with Instagram’ integrates a businesses store into the Instagram app so consumers can add products to their basket and pay without having to leave Instagram. Some of the brands participating in this test include Adidas, Warby Parker & teen favourite Kylie Cosmetics. 

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marketing, Social Media, Tech, InsightsWilliam NivenInstagram, E-Commerce, Social Media, Social Media marketingComment
5 Ways to Improve Facebook Ad Conversion Rates in 2019
5 Ways to Improve Facebook Ad Conversion Rates in 2019

Looking to crush your Facebook Ads in 2019?

With over 1.59 billion monthly active users and in-depth targeting features, in addition to Google, Facebook is one of the best platforms to find qualified leads.

However – as with any kind of marketing campaign – how well your Facebook ads perform is dependent on whether or not you have a winning strategy. Without the right strategy, your advertising budget could be going down the drain.

That’s why we’ve put together our guide to the top 5 Ways to improv e facebook ad conversion rates this year!

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marketing, Social Media, InsightsWilliam NivenFacebook, Social Media Marketing, Ad Campaigns, Social Advertising, Marketing, Marketing Campaign
The Complete Guide to Chatbots
The Complete Guide to Chatbots

We realise the idea of chatbots might seem a little intimidating. After all, while some robots warm our hearts others-well, they kind of freak us out. But the truth is, robots aren’t here to take over the world (at least not yet), they’re here to make life easier.

In this guide, we’ll show you how to leverage chatbots for the incredible tool that they are: Taking on the burden of time-consuming tasks, and allowing you to better serve your customers in  the ways that matter most.

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Web Design, Social Media, Tech, marketing, InsightsWilliam NivenTech, Technology, Chatbot, Chatbots, Marketing, Social Media, Social Media Marketing, Web, Web Design
Client Win: Oaktree Garden Centre & Nursery appoints UNBXD
Client Win: Oaktree Garden Centre & Nursery appoints UNBXD

We’re excited to announce one of our latest client signings, Oaktree Garden Centre & Nursery! They’re one of the largest independent garden centre’s in the UK, with over a million plants in stock at any one time.

Stretching for over 26 acres, and offering everything from delicate fuchsias to mature fig trees, Oaktree carries an impressive range. The vast majority of the stock is grown on site from seedlings - including trees, shrubs, herbaceous plants and natural hedging. Japanese Acers and maples are also a particular speciality of theirs.

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Editorial, Film, Graphic Design, marketing, Photography, Social Media, Tech, UI Design, UNBXD, UX Design, Web DesignWilliam NivenMarketing, Email Marketing, Social Media marketing, Photogrpahy, Film, Videography, Web Design, Web Development, Web ManagementComment