Pay-Per-Click vs Social Media Advertising

It has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?

With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.

In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.

Creating and Marketing a Personal Brand for Brodie Music

George Hewitt is a Singer/Songwriter specialising in Jazz & Funk based in the UK. We were approached to help form the identity which he now performs under - ‘Brodie’ - as well as promote his new music online via a new website and strategic digital marketing.

We chose a decorative type-based logo taking inspiration from 60-70s Jazz and Funk era in order to give a sense for his genre of music and where the inspiration for his music is rooted. The colour scheme we chose is also associated with this ear, using muted pastel pallets in a range of colours which can be used in various combinations.

For the website, we designed and developed a single-page showcase site which could house both his music links via Apple Music and Spotify as well as upcoming events and gigs. We also created a central social media feed consolidating the platforms he is featured on - Facebook, Instagram, Twitter, Youtube.

Alongside this we have created custom profiles for the targeted demographics and designed ad campaigns for the listeners who would enjoy his music based on age/gender/location/interests and subsequently drive traffic to his website, increasing brand awareness and pushing the newly formed ‘Brodie’ brand.

“I’ve been working with Will, Marc and the rest of the team at UNBXD to create a whole new brand for my music. They have been incredibly helpful, personable and full of great ideas to help me and my online presence. I look forward to our work together in the future and I would recommend them to any type of business!”
George Hewitt, AKA ‘Brodie’

See website here: brodiemusic.co

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How to Maximise your Social Media Marketing ROI in 2019

We all talk about ‘Return On Investment’ (ROI), a phrase that is commonly used in business meetings across industries, but - in common with many other marketing buzzwords - do brands really understand ROI and how it is measured, especially within the Digital Marketing Sector? Find more by checking out our 5 Top Tips on ‘How to Maximise your Social Media ROI in 2019’.

Social Media, marketing, InsightsMarketing ManagerApril 18, 2019Social Media Marketing, Digital, ROI, BusinessComment

How to Market your Brand in China

China is becoming a global giant, producing over 20% of the global GDP. Rising from extreme poverty to a “driver of global change” and an “indispensable global player”, China reportedly produces two billionaires a week in the retail, technology and property development sectors. With a population of 1.3 billion, it has formed as a highly-desirable market and customer base for foreign brands.

Tech, Insights, Marketing, Social MediaWilliam NivenApril 12, 2019Marketing, International Marketing, China, WeChat, Social Media Marketing, Online, DigitalComment

UNBXD launches new Magento E-Commerce Website for Oaktree Garden Centre

We’re thrilled to announce the launch of the new Oaktree Garden Centre e-commerce website we have been developing over the past few months. The project scope was a full Magento 1 to 2 migration including over 5000+ product import/export as well as integration with inventory and stock control via Oaktree’s internal EPOS systems. All migrations such as this involve their own complicated and unique challenges, thankfully these were no issue due to our experienced and capable team.

Developing a new platform for the UK’s fastest growing Travel Franchise

Multi-channel web development, marketing and content creation project for the UK’s fastest growing travel franchise in the UK. With over 700+ franchisees, The Travel Franchise has cemented itself as one of the leading franchise companies within the travel sector.

The Travel Franchise appointed UNBXD to develop them a new website in order to better showcase the amazing tools and support they offer their franchisees to help them develop their own home business, which previously was not being conveyed to it’s full potential on their existing platform.

5 Ways to Improve Facebook Ad Conversion Rates in 2019

Looking to crush your Facebook Ads in 2019?

With over 1.59 billion monthly active users and in-depth targeting features, in addition to Google, Facebook is one of the best platforms to find qualified leads.

However – as with any kind of marketing campaign – how well your Facebook ads perform is dependent on whether or not you have a winning strategy. Without the right strategy, your advertising budget could be going down the drain.

That’s why we’ve put together our guide to the top 5 Ways to improv e facebook ad conversion rates this year!

The Complete Guide to Chatbots

We realise the idea of chatbots might seem a little intimidating. After all, while some robots warm our hearts others-well, they kind of freak us out. But the truth is, robots aren’t here to take over the world (at least not yet), they’re here to make life easier.

In this guide, we’ll show you how to leverage chatbots for the incredible tool that they are: Taking on the burden of time-consuming tasks, and allowing you to better serve your customers in the ways that matter most.

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