A couple of months ago, we took a look at some of the best rebrands around. From Starbucks’ slow streamlining of their logo to the pivot towards healthiness from McDonald’s, these brands managed to figure out exactly what the consumer wanted before the consumer even knew it themselves.
Read MoreThere are many important components to consider when it comes to creating an effective brand identity. From brand names to logos, we’ve written a lot of blogs in the past to help you nail these various elements. Now, we’re putting together the ultimate guide to creating your brand identity, where you can get support for these processes all in one place.
Read MoreThe power of an effective brand tagline cannot be overstated. A succinct, memorable phrase which expands on the message your brand name and logo are already portraying can leave a lasting impact on your audience: but only when done right.
Read MoreIt’s no secret that consumers aren’t always particularly receptive to change. However, not only is change sometimes a good thing, it’s sometimes necessary to a brand’s future success. Whether it’s because they needed to get away from a tainted public image or were at risk of being left behind by their competitors, the following brands were lucky enough to get their rebrands right. In this blog, we’ll be exploring the reasons as to why.
Read MoreWaterside Wines are popping a bottle or two to celebrate their recent brand redesign success!
UNBXD have been working closely with this family-run Wine Merchant to increase their brand awareness and sales through a brand identity redesign and e-commerce development project.
We also assisted them with Product Design, Packaging, Signage, Content Creation, Hosting & Maintenance, and Strategic Digital Marketing to really keep their brand fresh and consistent as well as boosting conversions.
Read MoreWhether you're an established company or a burgeoning startup, understanding the intricacies and impact of branding is essential for staying ahead in the competitive market. In this blog, we will delve into a collection of statistics that shed light on the significance of branding, its effects on consumer behaviour, and its power to shape the future of businesses.
Read MoreA brand's name is more than just a word; it's a powerful tool that can shape perceptions, evoke emotions, and ultimately contribute to your business's success. Whether you're launching a startup, rebranding an existing business, or introducing a new product line, getting your brand's name right is an essential part of the process which must not be overlooked.
Famous brand names like Amazon, Google and Nike weren’t born with such successful names. It’s likely you won’t have heard of Cadabra, Backrub or Blue Ribbon Sports, but this is where these brands originated: after lots of brainstorming, trial and error and audience testing, they became the brands we know today. So what did the entrepreneurs behind these companies do wrong at first, and how did they correct their mistakes?
Keep reading to discover some of the most common mistakes people make when naming a brand, and how to make a lasting impression in the market by avoiding them.
Creating the perfect logo isn’t easy, but the rewards are endless. There’s so many ingredients you’ll think you’re making a gluten free cake: how are you meant to balance them all?
Incorporating your brand identity into your logo, as well as conveying your message and designing something which actually looks good can be very challenging, especially if you’re not sure what you want. Check out our blog on common logo design mistakes for some tips before you begin.
Cocoro, a fantastic platform offering consultancy for parents and parents-to-be of all ages, approached us with their vision, and we were thrilled to be entrusted with the task of re-establishing their brand identity and online presence. Our talented team at UNBXD put their skills to the test, and the results are beyond our expectations!
To give Cocoro a distinctive and captivating style, we decided to embrace digital hand-drawing using the incredible Procreate software. The end result is a visually stunning brand that exudes uniqueness and creativity. The carefully crafted abstract shapes symbolise the core values of "family unity" and "support," coming together harmoniously. We opted for a colour palette inspired by nature and cleansing, ensuring a warm and inviting aesthetic.
Read MoreWhether you're designing your own logo or creating one for someone else, there are so many hidden traps you’ll think you’re in an Indiana Jones film. We’ve compiled a list of some of the most common logo design mistakes and even included how best to avoid them, so you can jump, swing and roll your way to the ultimate treasure: success!
Think about it: why are you creating a logo? Generally, logos are a form of communication. They’re a way for you to instantly express the essence of your business to potential customers and build your brand recognition in your industry. Different industries have different design best practices and target audiences with varying preferences, so it’s important to have a strong understanding of what your customers are looking for.
Read MoreCode Red are PR and Marketing specialists, focusing on cybersecurity and related areas such as fraud, privacy and compliance. They work with cybersecurity companies of all sizes to offer strategic advice and guidance at all stages of their development.
Read MoreThey bring together designers, manufacturers, suppliers, agents, and retailers to collaborate and promote their businesses in the UK and worldwide! The UK Fashion & Textiles Association is in a unique position in that they represent the entire UK fashion and textile supply chain, from spinning, weaving and knitting, right through to the catwalk.
Read MoreFounded in 2017, BB Fixings & Fasteners have grown from strength to strength and are now one of the leading suppliers of building supplies on the South Coast. BB Fixings tasked the UNBXD team to help redefine the company branding, as well as develop a new online store, helping them house there vast range of products as well as catering for their customers growing need to order online.
Read MoreWe’re immensely proud to announce the launch of one of our latest projects for ‘The DreamBags Club’! They are the first and only club in the UK that offers their customers the ability to rent new and pre-loved Hermès bags.
The DreamBags Club approached UNBXD to assist them in creating their brand identity from the ground up, as well as creating their new booking and e-commerce platform. The brief was to develop an identity which resonated which their clientele and also a secure platform which was easy to use whilst being informative and attractive to the users.
Read MoreWe’re super excited to showcase one of our latest projects for Apex Car Competitions. Based in the UK, Apex Car Competitions specialise in sourcing rare and sort after vehicles that they make available to the masses via their online raffle system.
Apex approached UNBXD to assist them in developing their brand identity, e-commerce online store, and strategic digital marketing post-launch. Their core goal was to both showcase their range of vehicles in the best light possible, as well as offer their customers a robust and secure place to purchase tickets to their competitions.
“I created a combination mark for this concept, as the brand name itself ’Apex Car’ is memorable when combined with strong typography, this creates strong brand recognition. The inspiration behind the striped markings was taken from “apex” track marks, adding this to the typography gave the logo a more sporty and extreme appearance. The strong contrast between Red, Black and White allows the branding and the identity to become easily recognisable as a car brand.” - Lisa Drake, Graphic Designer.
Read MoreEclectic is a luxury furniture and home accessories company based in the UK. Working alongside interior designers and influencers, they pride themselves only provided specially handpicked pieces available for purchase online.
Eclectic approached UNBXD to assist in developing their brand identity, as well as their new e-commerce website. Their goal from the start was for all aspects of the brand to resonate and engage with their customers, whilst portraying trust and reliability, with a premium look and feel that matches their incredible furniture selection.
For the development of the website we chose to build within the Shopify CMS due to the ease of management both internally and externally post-launch, fulfilment integrations tailored to suit their unique requirements, and also being a robust platform which will support them in terms of scalability and longevity.
“UNBXD have been outstanding from the first phone call I had with William. Their service has been impeccable, professional, and current!
There isn't anything they cant do, and they have an amazing team. They understood the branding I was after and theme I wanted for my website, and I was blown away with the finished product, it was more than I could ever have wished for. thanks guys!
I look forward to a long working relationship.”
Read MoreThe recent headlines declaring Gymshark becoming a billion dollar company, or Apple becoming a 2 Trillion dollar company didn’t happen by accident. Even with a financial downturn like never before, and a global pandemic, these companies haven’t felt the strain like others. These brands fall into the ‘Luxury’ brand category; each one has built an ethos around their products that isn’t easy to forget or turn away from, they make you believe that their products are better. Whether you love or hate Apple, you know that the quailty of the product is unmatched and the aftercare is second-to-none, their marketing tells you.
Read MoreWe have been working hard on this one for a while, Dorset Cleaning Co is based (you guessed it) in Dorset! Established in 2019, their founder and CEO wanted to bring a bit more style to the brand as it prepares to re-launch again as a corticated cleaning service specialising in Pandemic level cleaning.
Read MoreVUSSI Eyewear is an online women’s fashion glasses and sunglasses brand. Based on the South Coast of the UK, their brand ethos is to provide the people of the world with fashionable, yet affordable protective eyewear.
UNBXD were initially appointed by VUSSI to assit them with a full identity design pack and product design. Following this, our team were signed on to Design and Develop a scalable whilst robust E-Commerce Website, capable of complex inventory keeping and multiple payment options and methods. It’s also complete with a custom built live chat and chatbot ensuring that VUSSI can offer the best customer service to their customers with automated incentives based on viewing/buying behaviour.
Read MoreGeorge Hewitt is a Singer/Songwriter specialising in Jazz & Funk based in the UK. We were approached to help form the identity which he now performs under - ‘Brodie’ - as well as promote his new music online via a new website and strategic digital marketing.
We chose a decorative type-based logo taking inspiration from 60-70s Jazz and Funk era in order to give a sense for his genre of music and where the inspiration for his music is rooted. The colour scheme we chose is also associated with this ear, using muted pastel pallets in a range of colours which can be used in various combinations.
For the website, we designed and developed a single-page showcase site which could house both his music links via Apple Music and Spotify as well as upcoming events and gigs. We also created a central social media feed consolidating the platforms he is featured on - Facebook, Instagram, Twitter, Youtube.
Alongside this we have created custom profiles for the targeted demographics and designed ad campaigns for the listeners who would enjoy his music based on age/gender/location/interests and subsequently drive traffic to his website, increasing brand awareness and pushing the newly formed ‘Brodie’ brand.
“I’ve been working with Will, Marc and the rest of the team at UNBXD to create a whole new brand for my music. They have been incredibly helpful, personable and full of great ideas to help me and my online presence. I look forward to our work together in the future and I would recommend them to any type of business!”
George Hewitt, AKA ‘Brodie’
See website here: brodiemusic.co
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