Posts tagged Fashion
Client Win: James Cromwell London appoints UNBXD

Established in 2017 by childhood friends, James Cromwell London provides their customers with a more tailored approach to men’s swim shorts. Having been built upon British heritage, all of their shorts feature a signature Union Jack lined waistband and matching wet bag in a variety of prints.

UNBXD will be responsible for all forms of content creation and strategic marketing campaigns to assist in driving traffic to their website and promoting their new SS18 range.

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Keeping up with the Bakers: A Revolutionary Marketing Campaign

Inevitably 2017 was set to be a very competitive year for businesses with technology, culture and trends always evolving. With augmented and virtual reality flourishing and Facebook and Instagram introducing their own version of Snapchat, the ability to market brands and businesses online is growing and as a result, Marketers are finding they have more tools to utilise. As an outcome, it is becoming much more competitive in the business world and we are seeing many more innovative and inspirational marketing campaigns publicised. And today is a very exciting day for us Marketers as we have seen the most innovative and revolutionary marketing campaign that uses all three means of content (video, technology and social media) unveiled.

The British luxury clothing brand Ted Baker, who is renowned for its quirky and creative campaigns, has raised the bar for brands and put themselves ahead of the competition with their new marketing campaign. Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a new comedy sitcom.

And this is by far the most innovative and inspirational marketing campaign of 2017 to date.

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