For most businesses, Instagram is a go-to platform, including being used regularly by ourselves! Earlier this week, Instagram revealed their latest feature – IGTV. Can this be a new feature which companies can use to their greatest potential? Here’s all you need to know:Read More
Inevitably 2017 was set to be a very competitive year for businesses with technology, culture and trends always evolving. With augmented and virtual reality flourishing and Facebook and Instagram introducing their own version of Snapchat, the ability to market brands and businesses online is growing and as a result, Marketers are finding they have more tools to utilise. As an outcome, it is becoming much more competitive in the business world and we are seeing many more innovative and inspirational marketing campaigns publicised. And today is a very exciting day for us Marketers as we have seen the most innovative and revolutionary marketing campaign that uses all three means of content (video, technology and social media) unveiled.
The British luxury clothing brand Ted Baker, who is renowned for its quirky and creative campaigns, has raised the bar for brands and put themselves ahead of the competition with their new marketing campaign. Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a new comedy sitcom.
And this is by far the most innovative and inspirational marketing campaign of 2017 to date.Read More
TripAdvisor is the home to 435 million reviews and opinions, 150 million + unique monthly restaurant visitors and 4.1 million restaurants listed around the world. Although they love customers to have their own opinion on a fair and review basis, TripAdvisor also love to build relationships with restaurants too and this has become more prominent from their new features that they have introduced.Read More
From the demand of their users and the technological-world becoming more advanced, Facebook is consistently evolving. Not only did it get bigger, but also grew much stricter regarding it’s policy on spam to protect users from businesses that have tried to saturate your news feed with irrelevant posts.Read More
Since 2010, content marketing has been one of the fastest-evolving aspects of marketing. From what’s being written, to where and how it’s published, businesses are constantly reformulating how they engage possible customers through using content and keeping it varied.Read More
It has been four months since the launch of Instagram Stories in August 2016, which sent the internet into a huge hysteria and speculation over the future of Snapchat. To everyone who is on social media, the latest update of Instagram seemed eerily similar to the social networking app Snapchat with 30 million monthly active users. In fact, the update wasn’t just eerily similar, it’s the exact same as Snapchat. Therefore, the hysteria and speculation was with good reason too as Instagram had pretty much replicated one of the main features of Snapchat and added it to their online photo sharing social network platform. Instagram has 500 million monthly active users is clearly hoping that there newly introduced ‘Stories’ will help them steal the Snapchat audience with its nearly identical upgrade.Read More
The aim of marketing is to reach a consumer and invoke a change in their behaviour by enticing them to take action. Yet, the only way to truly interact with consumers is to be where people are engaging and spending time, which means to be interactive on social media. The question is - Why is Instagram more important than any other social media platform? ...Read More
Virtual reality is a computer technology that replicates an environment, real or imagined, and simulates a user's physical presence and environment to allow for user interaction. Virtual realities artificially create sensory experience, which can include sight, touch, hearing, and smell.
VR is not just for games! It's is a piece of technology that will be taking the world by storm and applied across a huge range of industries in the next few years. Revenues from VR products are expected to increase from $90 million to... $5.2 Billion by 2018! It is also forecast that by 2018 the number of active VR users is to reach 171 million.Read More
In the growing social media environment accessed every day via online platforms, the ways in which audiences consume content is consistently changing. Social media sites such as Facebook, Twitter, Instagram and Snapchat are leading the race in terms of developing social media tactics to attract consumers, and those using social networks to create an online presence can take advantage of these methods in order to create a brand and attract specific demographics. However, there are some social media tactics that stand out more than others – innovating the way we use social media today.Read More
We're excited to announce that we will be working in collaboration with Sulsworld on the new Nike+ NTC App campaign!Read More