Your brand of choice will almost certainly have a big social media presence, whether it’s on TikTok, Instagram, Facebook, LinkedIn, or all of the above.
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In today’s Q&A session, we’re shining the spotlight on the person behind most of our blogs - our copywriter, Bethany Piper. We’re aiming to find out how she combines her love for creative storytelling with the technical demands of SEO to produce high-quality, compelling copy for a range of platforms and industries, plus top tips on her process - including how she overcomes writer’s block…
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Welcome to our latest Team Spotlight & Q&A session, where we delve into the minds of our brilliant team members. Today, we're sitting down with Jonathan, one of our lead PPC managers, to unravel the mysteries behind successful PPC campaigns. Jonathan's journey into the world of PPC began with a passion for the intersection of creativity and analytics, eventually leading him to manage complex digital landscapes. Join us as we explore his insights into the evolution of PPC advertising, strategies for success, and the ever-changing dynamics of digital marketing.
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With the turn of the year, every industry looks to the future, focusing on the upcoming trends of the next twelve months. The graphic design industry is no different, and just like any other sector, it’s important to preempt the changes in the popularity of certain design aspects.
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Have you ever clicked a link on your phone only to be brought to… nothing but the top left corner of a website?
How about a website with text so small you’d need a magnifying glass to read it (what is this, text for ants?), or a page with way too many columns to juggle on such a small screen?
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Staring at page after page of data in an Excel spreadsheet is a shore-fire way to get a headache. But if you’ve spent so much time, effort and money gathering this data, you want people to see it!
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X is used around the globe, with millions of users logging in every day from nearly every continent. (We’re not counting Antarctica, though we imagine those working there need to get their daily social media fix from somewhere!)
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PNG, JPG, GIF, SVG, PDF… why can’t we just pick one universal image format and be done with it?
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You may see PPC as just another one of the many digital marketing acronyms scattered across the industry. However, knowing the benefits of using PPC and understanding exactly how it works can be invaluable for your business.
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When you’re choosing the perfect brand colours for your business, it can be tempting to pick your favourites. However, pink might not be the best choice for a lemon-flavoured drink, just as yellow might not be the best choice for a designer brand.
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Your brand’s logo is used everywhere. On a website, social media profiles, business cards, adverts, videos, uniforms, posters, emails - even down to those novelty company pens you’ve got your eye on. If you need to redesign your logo or rebrand later down the line, it can take a lot of time and effort, cost a lot of money, and lose you a lot of that hard-earned brand recognition we’re always banging on about.
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LinkedIn: the world’s largest professional network, and an essential platform for anyone looking to make their way in the competitive business world. You might view it as one of the newer social media platforms, but LinkedIn is in fact older than Facebook, YouTube AND the hit 2004 Disney movie The Incredibles. Can you believe that?
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With more and more of us working from home, it’s more important than ever to find the right tools to maximise efficiency and productivity within your team. There are a huge number of apps out there, all with features and capabilities designed to put your business on the path to success. With the right tools at your disposal, you can streamline tasks, enhance collaboration, and make the most of your time.
Keep reading to get a quick overview on a range of apps that can supercharge your workplace productivity. From project management to communication and everything in between, discover how these apps can transform the way you work and help you achieve more in less time.
Say goodbye to inefficiency and hello to a more productive workday!
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It has been one of the most discussed topics within the digital marketing arena in recent years; the question of which one is more effective – PPC or Social Media Marketing?
With social media advertising beginning to change the way we do social media marketing, it is a good idea to understand the difference between Pay-Per-Click (PPC) and social media advertising. PPC refers to paid advertising from “click ads” online. What this means is, you the business will pay for any click you get. In comparison social media ads like on Facebook, have you pay for ad space; any impressions or clicks you get do not change how much you spend on the ad.
In this article, we’re going to examine how the two ad platforms work so that you can consider where using one, or both, will be part of your wider digital marketing strategy.
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