Your brand of choice will almost certainly have a big social media presence, whether it’s on TikTok, Instagram, Facebook, LinkedIn, or all of the above.
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It’s well known that TikTok is particularly popular with younger generations, not least of all Gen Z, who are currently aged between 12 and 27. And we’ve got the stats to back this up: two thirds of all TikTok users are aged 34 or under, with those aged 18-24 making up the largest demographic.
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A lot of business owners, marketing managers, SEO specialists and the like are perfectly capable of writing copy for a range of purposes. However, there are a lot of reasons why hiring a professional copywriter to do this for you can be a worthwhile investment. Whether it’s by eliminating grammatical mistakes, creating a consistent tone of voice or by simply giving you more time to focus on other tasks, we’re here to tell you why a professional copywriter can help your business…
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Pay-per-click advertising - known as PPC - is a common form of digital marketing which allows businesses to run advertising campaigns on platforms such as Google Ads. PPC can be an accessible and cost-effective advertising method, as businesses accrue costs only when their adverts are actually clicked.
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As a platform where a simple photo of an egg was the most-liked post for nearly four years, Instagram is full of surprises. On the whole, it’s a visually-driven platform with a vast user base, and it offers an unparalleled opportunity to connect with potential customers and promote products or services.
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We are delighted to introduce the latest addition to our dynamic team at UNBXD - Micky, one of our new Digital Marketing Manager's. Micky's journey to joining our agency is not just impressive, but it's also a testament to her dedication and passion for digital marketing. In this post, we'll delve into Micky's professional journey and discover how she has become an integral part of UNBXD.
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X is used around the globe, with millions of users logging in every day from nearly every continent. (We’re not counting Antarctica, though we imagine those working there need to get their daily social media fix from somewhere!)
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You may see PPC as just another one of the many digital marketing acronyms scattered across the industry. However, knowing the benefits of using PPC and understanding exactly how it works can be invaluable for your business.
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Quay Holidays has been providing quality family holidays in the Poole and Bournemouth areas for over 15 years. Founded in 2006 with just five properties, the company now boasts a portfolio of over 100 properties, ranging from cosy 1-bed apartments to spacious 5-bed houses. Their dedicated local team, based in Poole Old Town, excels at finding the perfect property for their clients and provides a stress-free full-management service for second homeowners.
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In the fast-paced digital landscape, social media channels have become essential platforms for marketers to connect with their target audience. However, with numerous options available, it can be challenging for marketers to determine which channels are worth their investment.
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The new year is finally upon us, and with resolutions and year-long goals come countless new trends and innovations. Join us while we explore some of the top digital marketing trends we’re excited for in 2023!
AR Experiences
Augmented Reality (AR) combines the real world with computer-generated content to create an interactive experience for users. This is no longer a futuristic dream - one third of Gen Z is expected to be shopping with AR by 2025.
When used in marketing, AR can allow customers to interact with products before they buy - for example, seeing how a new coffee table would look in their living room like IKEA Place or trying on different beauty products like Sephora’s Virtual Artist.
Other brands have been digitalising their physical offering by creating virtual, interactive tours which allow users to explore a space, like StubHub’s app which allows users looking for Super Bowl tickets to view a 3D model of the stadium and the local area. Users can then use the AR to understand where their seats are, where they should park, and even the locations of pre-game events.
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If you haven't been keeping up with all the news around Twitter, we don't blame you; it's a lot to take in. In the last two weeks alone, the company has descended into chaos.
Half the staff who worked for Twitter 7 days ago have been let go (he is now trying to get them back), the company has been removed from the stock exchange, users (including celebrities) are leaving the platform in droves, and some of the largest companies in the world, including Nestle, Sony and General Motors are halting all paid adverts on the platform.
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At UNBXD, we ensure to limit our environmental impact.
On April 22nd, we will be celebrating Earth Day’s 51st anniversary. On this occasion, big multinationals in various sectors foster sustainability and environmentally friendly solutions. With consumers caring more about their impact on the planet and scientists alerting us about the worrying state of the earth, it is high time to think about ways to limit the carbon footprint and have a sustainable presence online.
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If you aren’t showcasing your business on TikTok, you are not maximising your digital marketing potential.
At the beginning of 2018, TikTok had 70 Million users; by August 2021, that number had exploded to over 1 Billion active users. How did this happen, and why is it becoming a dominant Social Media Platform? Let us break it down simply for you.
The History of TikTok
You might not know it, but TikTok isn’t new; in fact, the app’s origins go back to 2016 when parent company ByteDance created an App called Douyin to compete with Musical.ly. In 2017, ByteDance brought the rival app and merged its 200,000,000 users with its own app to create TikTok.
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When Businesses come to UNBXD, they tend to think we only work with huge companies on campaigns that span every platform; while we enjoy this, we also love working with entrepreneurs and smaller, local businesses who have put their heart into their products.
Today we wanted to put the spotlight on one of our favourite marketing clients, InsideOut drinks. While we won’t disclose financial numbers for obvious reasons, we wanted to spotlight this client as they have been a dream to work with and let us use our knowledge and skills to build campaigns that convert!
When we launch new marketing campaigns, it’s easy to try and rush results and not let campaigns take the time they need to find their feet. For InsideOut, we have launched Digital Marketing campaigns on Social Media platforms, and bespoke Google Ad campaigns that continue to deliver better results each month. The team at InsideOut Drinks has been fantastic at listening to our feedback and coming up with ideas that they know their customers will love.
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The term "sustainability" encompasses a wide range of concepts. It began with a desire to protect the environment and has since expanded to include issues of gender, race, poverty, mental health, and other subjects. It's a sustainability issue if it concerns the plight of humans or the environment.
You guessed it right, sustainable marketing considers all of the issues we discussed earlier and attempts to help resolve some of them. A good product is no longer sufficient to win consumer's favour. Customers were looking for products that were not only of high quality but also aligned with their values. In essence, the concept of sustainable marketing states that an organisation should meet the needs of current customers without endangering future generations' ability to fulfil their own needs.
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If you have run paid media campaigns before, you know that it can be tricky to find the perfect audience. Through hard work and exploring different demographics, we have managed to reserve 45% of one of Hurst & Hurst Estates within the first month of the development!
If you haven’t heard of them before, Hurst & Hurst Estates is an industry disrupter. Founded in 2014, they aim to be a force for innovation in the property development sector in Hampshire and Dorset that has not seen true innovation for over 100 years. In their own words, they want to deliver London quality homes throughout the region. The team is committed to providing the highest quality of products with maximum customer satisfaction.
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Part talkback radio, part phone conversation, part Houseparty, Clubhouse is an audio-chat-based social networking app.
Users can listen to discussions, interviews and debates between fascinating people on a range of subjects – it's almost like listening to a podcast, except live and with an additional element of exclusivity.
The clubhouse is invite-only. You can't just download it from the app store and create an account, and you've got to be invited to join the current participant. When you register, you could pick topics of interest, such as technology, books, business or health. The more information you provide the app about your preferences, the more chat rooms and individuals the app will recommend to follow or join.
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If you have any interest in big tech you would have probably seen that Apple and Facebook are at war.
As Anti-trust hearings across the globe begin to take shape against big tech, some of the industry’s largest players have begun to draw lines in the sand. However, despite the heightened media attention and war of words, nothing here is new.
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There is no doubt that TikTok is probably the hottest social networking app at the moment. Out of the 2020 ashes, a new form of social media opened the way for internet culture, education, and activism.
TikTok is a video-based social media app of unusual integrity and growing cultural impact, which demonstrates a rare potential for meaningful social change by transforming social media space. The app has been downloaded more than 1 billion times worldwide, stood on top of the "most downloaded iOS app" list for five consecutive quarters, and became a window into modern youth culture. It has proved to be more than a fad or a fluke, and its continuing success shows a few fascinating things about how social media is evolving: meme-driven, highly customised and personalised algorithms, and free from real-life connections.
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