You’re probably in a hurry, so we’ll keep this short - we’re here to talk to you about acronyms.
Who has time to say the full names of everything nowadays? LOL, WFH, IKEA… (yeah, we had no idea the last one was an acronym either).
Our point is: acronyms are everywhere, and the world of digital marketing is no different. It can be hard to keep up with every single one, so we’ve made a handy glossary with some of the most common digital marketing acronyms that you need to know!
We don’t need to remind you of what happened in March 2020 - none of us will be forgetting that in a hurry. In a matter of months, the percentage of people working from home in the UK went from just a few percent to nearly half of all workers in the country, and this has kickstarted a new era of working.
Here at UNBXD, it was no different. When the pandemic hit, we switched our entire team to remote working. We opened a new office space in 2022, and 75% of our team is still fully remote, with the rest enjoying a flexible hybrid structure where the office is available for them to use whenever they want.
85% of people working from home are keen on this idea of hybrid working, and 78% of workers say their work life balance is better when working from home. But whilst remote working comes with benefits for many, there are some challenges to be aware of, which can lead to team members becoming disengaged.
Remote working is here to stay, so keep reading for our insights into remote employee engagement.
Read MoreThe invention of mass printing in the 15th century eventually led to the production of the first magazines in the 1700s. A century later, businesses began to advertise on posters and billboards, and the early 1900s brought the rise of radio advertising, followed by television ads and telemarketing. By the time we reach the turn of the millennium, marketing trends and tactics were developing more and more quickly within the new digital age.
Search Engine Optimisation (SEO), blogging, social media marketing, e-commerce and email marketing were some of the trends we saw rise in the 00s. The following decade saw the maturation of many of these tactics as more people began to use smartphones and social media. High-quality, engaging content marketing, video marketing and influencer marketing all became popular in the 2010s.
Read MoreWe’ve all fallen victim to believing in a myth, whether we know it or not. Some are totally harmless, like how we believe goldfish have three-second memories when really, their memory span could be up to five months long. Others shape the way we do certain things, such as drinking eight glasses of water every day (the ideal amount changes from person to person) or adding salt to water to make it boil faster (the difference is actually negligible).
You can probably find a myth about any topic you can think of, and the world of PPC is no different. It’s important to fully understand exactly what you’re getting into when you spend money on marketing, including how much time and money you’ll be putting in and the results you can expect.
Read MoreI’d hazard a guess that you feel the same, as almost 70% of all online shopping carts are abandoned by shoppers. In other words, only 3 in every 10 customers who begin filling their carts end up making a purchase. That’s a lot of figuratively lost bits and bobs, and a lot of lost revenue for businesses.
Research has found many reasons as to why consumers abandon carts, but luckily, there are things you can do to reduce the impact of these factors when customers are browsing your own ecommerce website. Keep reading to find out how to reduce your business’ online shopping cart abandonment rates…
Read MoreLuckily, there are specialist digital marketing agencies out there who can support your online presence and help you make the most of it. But that poses a whole new challenge: which digital marketing agency should you choose?
Read MoreThe bad news is that a quick Google search for start-up statistics yields many US-based results. Very useful if you’re launching your business in Los Angeles, not so much when you’re in London.
The good news is that we’ve done the leg-work for you: keep reading to learn 24 up-to-date, UK-based statistics about the crazy world of start-up business.
Read MoreWhether you're designing your own logo or creating one for someone else, there are so many hidden traps you’ll think you’re in an Indiana Jones film. We’ve compiled a list of some of the most common logo design mistakes and even included how best to avoid them, so you can jump, swing and roll your way to the ultimate treasure: success!
Think about it: why are you creating a logo? Generally, logos are a form of communication. They’re a way for you to instantly express the essence of your business to potential customers and build your brand recognition in your industry. Different industries have different design best practices and target audiences with varying preferences, so it’s important to have a strong understanding of what your customers are looking for.
Read MoreOn our recent expedition into the wilderness of Google, we found ourselves trekking through endless lists of social media holidays for every single day of the year. Whilst it’s good to know National Wine Day is on the 25th of May, this might not be relevant for a company selling children’s books. Similarly, National Grammar Day (4th of March) may be off-topic for your local bakery - they should probably wait until the following Monday, when British Pie Week begins (yum).
Figuring out which dates are relevant for the UK vs the US can also pose a challenge - luckily, we’ve compiled a list of 2023’s biggest dates for your marketing calendar in the UK. From awards shows and sporting events to religious observances and bank holidays, this is your one-stop-shop for all you need to plan for this year.
Read MoreAugmented Reality (AR) combines the real world with computer-generated content to create an interactive experience for users. This is no longer a futuristic dream - one third of Gen Z is expected to be shopping with AR by 2025.
When used in marketing, AR can allow customers to interact with products before they buy - for example, seeing how a new coffee table would look in their living room like IKEA Place or trying on different beauty products like Sephora’s Virtual Artist.
Other brands have been digitalising their physical offering by creating virtual, interactive tours which allow users to explore a space, like StubHub’s app which allows users looking for Super Bowl tickets to view a 3D model of the stadium and the local area. Users can then use the AR to understand where their seats are, where they should park, and even the locations of pre-game events.
Read MoreIf you think of a great advert you have seen in the past, you may think of the gorilla from Cadburys, the annual John Lewis Christmas adverts or the cheeky skittles adverts.
What do all of these have in common? They are not focused on their core product; they are selling an emotion. Whether it's laughter, heartfelt emotion or second-hand embarrassment.
The advertisers are creating a memorable advert that you would want to share with your friends. Everyone has had a Cadbury's chocolate bar before, but only some have seen a Gorilla playing the drums to Phil Collins's 'In the Air Tonight'. I bet you are playing it in your head as you read this.
Read MoreHalf the staff who worked for Twitter 7 days ago have been let go (he is now trying to get them back), the company has been removed from the stock exchange, users (including celebrities) are leaving the platform in droves, and some of the largest companies in the world, including Nestle, Sony and General Motors are halting all paid adverts on the platform.
Read MoreThe story began in 1996 when the first documented version of PPC appeared on a platform called Planet Oases. If you haven't heard of it before, in the 90s, Plant Oases was a desktop application featuring links to informational and commercial websites. Businesses could pay Planet Oases a small sum to have their site appear higher or be featured in specific search results. While this wasn't a huge success, to begin with, it was enough for other platforms to notice. The same year, Open Text index introduced a feature called 'Paid Listings'; these ads only feature in search results. Unfortunately, this wasn't a success for Open Text Index, and users largely ignored the feature. There is one more thing that happened in 1996 that would go on to shape the future of PPC; Standford University started a new project called 'Google'.
Read MoreThis year Meta (Instagram and Facebook's parent company) decided to start placing content from people you don't follow into the feed, which is tanking engagement on business pages, showing irrelevant ads to users and de-prioritising your friend's posts. While many people are unhappy with this change, it's all coming from Meta's fear that you enjoy using TikTok more than Instagram.
Read MoreBefore we begin, it's important to remember that in the late 90s and early 2000s, the Internet was extremely primitive compared to today. The platforms I am about to outline are referred to as Social Media platforms but share more modern similarities to forums. However, what makes a website a social media platform has never really changed; while they may have looked and functioned very differently 20 years ago, the basic premise of connecting and sharing with people online has remained a core pillar of the experience.
Read MoreRainbows seem to emerge everywhere throughout June, July, and August as corporations demonstrate their apparent support for the LGBTQ+ community. While this may appear to be a good thing – after all, supporting a marginalised community can only be a positive thing, right? – the rainbow washing of everything from candies to banners in public transportation does not convey the whole story.
Read MoreOn April 22nd, we will be celebrating Earth Day’s 51st anniversary. On this occasion, big multinationals in various sectors foster sustainability and environmentally friendly solutions. With consumers caring more about their impact on the planet and scientists alerting us about the worrying state of the earth, it is high time to think about ways to limit the carbon footprint and have a sustainable presence online.
Read MoreThis is likely due to several factors. The first is that 99% of emails we receive are boring or the promotions included are not worth taking, and the second is the new laws introduced into the EU to protect your privacy. Thankfully, the days of receiving emails from companies you have never heard of offering your offers on foot creams are gone.
Like all relationships, keeping your customers invested in your brand requires understanding and care. What are they looking for? Why have they subscribed to get emails from me? Do they want to see this?. These are the questions you should be asking every time you create a new email campaign.
Email might be one of the oldest digital marketing tools available to us, but it’s still an avenue every business should utilise.
Read MoreToday we wanted to explain to those in Marketing why social Media platforms are leaving Russia, or why Russia is blocking them. We also wanted to outline the incredible ways people in Ukraine are using Social Media to spread important information and keep others safe.
We also ask that you take the time and read through some of our suggestions on how you can help linked at the bottom of this article. Many places across the UK are taking in essentials for those fleeing Ukraine, and we recommend (if you can) picking up a few extra items at the supermarket or going through your closet to see if there is anything you can donate. If you don't have these options locally, we have provided a list of reputable and trustworthy organisations below that can take donations.
Read MoreAs many of you are probably aware, sustainability and climate change have become an area many of our employees are passionate about. We are actively working to do what we can to reduce it.
While some employees have switched to EV’s and reduced Meat consumption/Gone Vegan, as a company, we have been looking at ways we can improve our organisational footprint. Before the pandemic, we would travel internationally multiple times a year for meetings with new clients; unless essential, we try and push for meetings via Zoom or wait for our paths to cross with personal trips. We are also very aware that not all the products we buy are made with environmental impact in mind. While we are mainly digital, we now look for companies that offer sustainable alternatives for note pads, pens and office equipment.
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