Posts in Graphic Design
Mastering Negative Space in Graphic Design

There’s a lot to consider in graphic design, whether you’re building a website or creating a logo. Colour, typography, images… all of these elements play a huge part in transforming a page of blank space into an effective marketing resource. But what if we told you that you should also be considering how best to use that blank space, rather than how best to simply cover it up?

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Logo Design Trends to Avoid in 2023

Your brand’s logo is used everywhere. On a website, social media profiles, business cards, adverts, videos, uniforms, posters, emails - even down to those novelty company pens you’ve got your eye on. If you need to redesign your logo or rebrand later down the line, it can take a lot of time and effort, cost a lot of money, and lose you a lot of that hard-earned brand recognition we’re always banging on about.

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30 Branding Statistics You Should Know


In today's rapidly evolving business landscape, where first impressions are made in a matter of seconds and consumer choices are heavily influenced by perception, branding has emerged as a fundamental pillar of success. 

Whether you're an established company or a burgeoning startup, understanding the intricacies and impact of branding is essential for staying ahead in the competitive market. In this blog, we will delve into a collection of statistics that shed light on the significance of branding, its effects on consumer behaviour, and its power to shape the future of businesses. 

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The Biggest Mistakes You Can Make When Naming Your Brand (And How to Avoid Them)

A brand's name is more than just a word; it's a powerful tool that can shape perceptions, evoke emotions, and ultimately contribute to your business's success. Whether you're launching a startup, rebranding an existing business, or introducing a new product line, getting your brand's name right is an essential part of the process which must not be overlooked. 


Famous brand names like Amazon, Google and Nike weren’t born with such successful names. It’s likely you won’t have heard of Cadabra, Backrub or Blue Ribbon Sports, but this is where these brands originated: after lots of brainstorming, trial and error and audience testing, they became the brands we know today. So what did the entrepreneurs behind these companies do wrong at first, and how did they correct their mistakes?

 

Keep reading to discover some of the most common mistakes people make when naming a brand, and how to make a lasting impression in the market by avoiding them.


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7 Types of Logos to Consider for Your Brand (With Examples)

Creating the perfect logo isn’t easy, but the rewards are endless. There’s so many ingredients you’ll think you’re making a gluten free cake: how are you meant to balance them all?
Incorporating your brand identity into your logo, as well as conveying your message and designing something which actually looks good can be very challenging, especially if you’re not sure what you want. Check out our blog on common logo design mistakes for some tips before you begin.

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KASE Construct: Branding, Web, UI/UX Design

In November we gave you a sneak peek at our Branding for KASE Construct; today, we are showing off our new case study, which takes a deep dive into the theory behind our branding identity design, alongside a look at their newly designed Website!

KASE Construct is all about precision craftsmanship, so we wanted to ensure their new brand identity was created with this in mind. We designed the monogram using a dotted grid surrounded by a square, representing the pure craftsmanship of the three cores of the brand, Plan, Design and build. Visually, this leans towards architecture and precise engineering; we custom-designed the 'K' within the monogram to sit precisely on the grid.

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Five Common Logo Design Mistakes, and How To Fix Them

60% of consumers avoid brands with ugly logos. First impressions matter, and there’s no do-overs. That’s a lot of pressure. 

Whether you're designing your own logo or creating one for someone else, there are so many hidden traps you’ll think you’re in an Indiana Jones film. We’ve compiled a list of some of the most common logo design mistakes and even included how best to avoid them, so you can jump, swing and roll your way to the ultimate treasure: success!

Lack of research

Think about it: why are you creating a logo? Generally, logos are a form of communication. They’re a way for you to instantly express the essence of your business to potential customers and build your brand recognition in your industry. Different industries have different design best practices and target audiences with varying preferences, so it’s important to have a strong understanding of what your customers are looking for.

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Creating A Fresh Identity for Code Red Communications

Check out our New Branding and Web Build for Global Security PR & Content Marketing Company, Code Red.

Code Red are PR and Marketing specialists, focusing on cybersecurity and related areas such as fraud, privacy and compliance. They work with cybersecurity companies of all sizes to offer strategic advice and guidance at all stages of their development.

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Cleaning Things Up: Developing a Brand for Coronavirus Cleaning Company

Introducing, Dorset Cleaning Co!

We have been working hard on this one for a while, Dorset Cleaning Co is based (you guessed it) in Dorset! Established in 2019, their founder and CEO wanted to bring a bit more style to the brand as it prepares to re-launch again as a corticated cleaning service specialising in Pandemic level cleaning.

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Client Win: Oaktree Garden Centre & Nursery appoints UNBXD

We’re excited to announce one of our latest client signings, Oaktree Garden Centre & Nursery! They’re one of the largest independent garden centre’s in the UK, with over a million plants in stock at any one time.

Stretching for over 26 acres, and offering everything from delicate fuchsias to mature fig trees, Oaktree carries an impressive range. The vast majority of the stock is grown on site from seedlings - including trees, shrubs, herbaceous plants and natural hedging. Japanese Acers and maples are also a particular speciality of theirs.

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UNBXD Opens New Studio in Dorset

Working in the Creative Sector, we rely heavily on our environment and the people around us for inspiration. When it came to the layout of our studio we wanted to avoid an enclosed space and to reflect our team's personality and style. It was important that our workspace was a combination of what each individual wanted. This resulted in an open plan design with the creative studio at one end and the photography studio at the other, where each of the team can communicate with each other in a relaxed space which is an adaptable for our team as well as welcoming clients.

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Introducing 8DOL, the World’s Largest Student Grocery App

8DOL, the online student supermarket that is already used by over 3 million users and turns over an excess of £500 million per year in China, has come to the UK and UNBXD is proud to have played a part in it.

The student centred platform that delivers products within 28 minutes of the order being placed also gives students the opportunity to work for 8DOL as 'riders', giving them flexible working hours so that their studies are not disrupted whilst at the same time earning an additional income.

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