Branding has been going through a revolution. Over the past few years, branding has been shifting from representing pre-packaged, unapproachable and distant organisations to a more personal and connective state. Today, the expectations of consumers and B2B buyers are becoming more demanding. People want to understand and know everything about a business. They want to know what it is, what it produces, what it values and stands for and what it employs. More importantly, people want to interact more with brands, be able to demand new products and services, and be active in conversations with them. This has meant that brands have had to lose their impersonal, uncommunicative and distant skins.
Read MoreThe aim of marketing is to reach a consumer and invoke a change in their behaviour by enticing them to take action. Yet, the only way to truly interact with consumers is to be where people are engaging and spending time, which means to be interactive on social media. The question is - Why is Instagram more important than any other social media platform? ...
Read MoreVirtual reality is a computer technology that replicates an environment, real or imagined, and simulates a user's physical presence and environment to allow for user interaction. Virtual realities artificially create sensory experience, which can include sight, touch, hearing, and smell.
VR is not just for games! It's is a piece of technology that will be taking the world by storm and applied across a huge range of industries in the next few years. Revenues from VR products are expected to increase from $90 million to... $5.2 Billion by 2018! It is also forecast that by 2018 the number of active VR users is to reach 171 million.
Read MoreIn the growing social media environment accessed every day via online platforms, the ways in which audiences consume content is consistently changing. Social media sites such as Facebook, Twitter, Instagram and Snapchat are leading the race in terms of developing social media tactics to attract consumers, and those using social networks to create an online presence can take advantage of these methods in order to create a brand and attract specific demographics. However, there are some social media tactics that stand out more than others – innovating the way we use social media today.
Read MoreWe're excited to announce that we will be working in collaboration with Sulsworld on the new Nike+ NTC App campaign!
Read MoreUNBXD attends a Virgin Start Up Event Hosted by Jimmy's Iced Coffee.
Read MoreAccording to the media, print is a dying art form, unnecessary and obsolete since the rise of the internet. This article aims to celebrate the creatives of the world challenging this theory and succeeding in providing the public with tangible printy goodness. This is a list of UNBXD's Top 10 independent magazines that we believe you shouldn't be without.
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So far this year there has been a surge in the popularity of responsive web design, as more and more sites join the drive to become 'mobile ready'.
Web usage patterns are changing and statistics cannot be ignored if you want to succeed in today's market. Every third website visitor now uses a mobile device and website that don't offer mobile optimised versions are causing an unpleasant experience and eventually loses money as users tend to abandon the website if it doesn't render well on mobile devices.
This brings us to our first trend of 2016...
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