Posts in Tech
From Clicks to Conversions: Jonathan's Journey in the PPC Universe!
From Clicks to Conversions: Jonathan's Journey in the PPC Universe!

Welcome to our latest Team Spotlight & Q&A session, where we delve into the minds of our brilliant team members. Today, we're sitting down with Jonathan, one of our lead PPC managers, to unravel the mysteries behind successful PPC campaigns. Jonathan's journey into the world of PPC began with a passion for the intersection of creativity and analytics, eventually leading him to manage complex digital landscapes. Join us as we explore his insights into the evolution of PPC advertising, strategies for success, and the ever-changing dynamics of digital marketing.

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Agency News, Marketing, Tech, InsightsWilliam NivenTeam, Marketing, Insights, PPCComment
Benefits and Limitations of Advertising on LinkedIn
Benefits and Limitations of Advertising on LinkedIn

LinkedIn: the world’s largest professional network, and an essential platform for anyone looking to make their way in the competitive business world. You might view it as one of the newer social media platforms, but LinkedIn is in fact older than Facebook, YouTube AND the hit 2004 Disney movie The Incredibles. Can you believe that?

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Editorial, Insights, TechWilliam NivenEditorial, Insights, Agency, ProductivityComment
Apps You Should Be Using to Maximise Productivity in Your Workplace in 2023
Apps You Should Be Using to Maximise Productivity in Your Workplace in 2023

With more and more of us working from home, it’s more important than ever to find the right tools to maximise efficiency and productivity within your team. There are a huge number of apps out there, all with features and capabilities designed to put your business on the path to success. With the right tools at your disposal, you can streamline tasks, enhance collaboration, and make the most of your time. 

Keep reading to get a quick overview on a range of apps that can supercharge your workplace productivity. From project management to communication and everything in between, discover how these apps can transform the way you work and help you achieve more in less time. 

Say goodbye to inefficiency and hello to a more productive workday!

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Editorial, Insights, TechWilliam NivenEditorial, Insights, Agency, ProductivityComment
Statistics Every UK Start-up Entrepreneur Should Know in 2023
Statistics Every UK Start-up Entrepreneur Should Know in 2023

The world of start-ups is fast-paced and evolves quickly. If you’re a start-up entrepreneur or about to be, you don’t have time to trawl the internet looking for statistics relevant to your business to help shape your plans. 

The bad news is that a quick Google search for start-up statistics yields many US-based results. Very useful if you’re launching your business in Los Angeles, not so much when you’re in London. 

The good news is that we’ve done the leg-work for you: keep reading to learn 24 up-to-date, UK-based statistics about the crazy world of start-up business.

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Editorial, TechWilliam NivenEntrepreneur, StartUp
The Future of Personalised Advertising in Gaming
The Future of Personalised Advertising in Gaming

The video game industry used to be reasonably straightforward. Gamers would go to the shop, buy a cartridge (or, later, a disc), and then play on a console or computer at home. Console video games, which are played on systems such as the Playstation and Xbox, are still common. However, they are no longer the market's largest segment. Mobile games continue to consume a more significant portion of the video game market. The demographics of video game users have shifted as well. Exact figures are tough to obtain, but the Entertainment Software Association, for example, reports that about 41% of gamers are now female.

Here's how the video game industry is influencing marketing and brand interaction.

By far, the most significant change in the video game industry over the last decade has been the ability to play games on smartphones. The business models differ, but in most cases, game developers build "freemium" titles – games that are free to download and play but have in-app purchases (IAP) to improve the experience. Others use in-app advertisements, product placements, or a mix of the above.

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Tech, marketingWilliam NivenGaming, Advertising, Digital, Marketing, VR, ARComment
War of the Titans: How Facebook & Apple’s Privacy war is going to affect your Social Ads Business
War of the Titans: How Facebook & Apple’s Privacy war is going to affect your Social Ads Business

If you have any interest in big tech you would have probably seen that Apple and Facebook are at war.

As Anti-trust hearings across the globe begin to take shape against big tech, some of the industry’s largest players have begun to draw lines in the sand. However, despite the heightened media attention and war of words, nothing here is new.

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Editorial, Social Media, TechWilliam NivenMarketing
What is an ERP? Everything You Need to Know
What is an ERP? Everything You Need to Know

NOT SURE WHAT AN ERP IS? LET US BREAK IT DOWN FOR YOU.

Enterprise Resource Planning (ERP) is the consolidated process of gathering and organising business data through integrated software. ERP software includes applications for various business function optimisation. To understand how ERP solutions can benefit your business, it helps to get a better sense of what ERP is and how it works. Here's a short introduction to ERP and why everybody seems to like it.

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Editorial, TechWilliam NivenWeb Development, Magento
UNBXD Host: 6 Website Security Steps to Protect your SME from Hackers
UNBXD Host: 6 Website Security Steps to Protect your SME from Hackers

Your business is innovative. You manage risk well. You are successful. But is that enough? Unfortunately, in many cases it is not. Almost all businesses are vulnerable to cyber attacks unless they actively protect themselves.

For your business to succeed, you must protect your most valuable assets (your data) and your customers need to trust that you’ll protect them from viruses, hackers and identity theft. Here are our 6 top tips on how to keep your website secure.

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Web Design, UNBXD, TechWilliam NivenSecurity, Backups, Hosting, SSL, Domains, Cyber Security, Website, E-Commerce, UNBXD HostComment
How to Market your Brand in China
How to Market your Brand in China

China is becoming a global giant, producing over 20% of the global GDP. Rising from extreme poverty to a “driver of global change” and an “indispensable global player”, China reportedly produces two billionaires a week in the retail, technology and property development sectors. With a population of 1.3 billion, it has formed as a highly-desirable market and customer base for foreign brands.

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Tech, Insights, Marketing, Social MediaWilliam NivenMarketing, International Marketing, China, WeChat, Social Media Marketing, Online, DigitalComment
Instagram launches new 'Checkout' feature
Instagram launches new 'Checkout' feature

It seems that every day social media is changing to integrate itself more into our daily lives and today is no different. 

This week, Instagram began a small test with 20 brands in the United States to overhaul the way business sell to consumers. ‘Checkout with Instagram’ integrates a businesses store into the Instagram app so consumers can add products to their basket and pay without having to leave Instagram. Some of the brands participating in this test include Adidas, Warby Parker & teen favourite Kylie Cosmetics. 

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marketing, Social Media, Tech, InsightsWilliam NivenInstagram, E-Commerce, Social Media, Social Media marketingComment
The Complete Guide to Chatbots
The Complete Guide to Chatbots

We realise the idea of chatbots might seem a little intimidating. After all, while some robots warm our hearts others-well, they kind of freak us out. But the truth is, robots aren’t here to take over the world (at least not yet), they’re here to make life easier.

In this guide, we’ll show you how to leverage chatbots for the incredible tool that they are: Taking on the burden of time-consuming tasks, and allowing you to better serve your customers in  the ways that matter most.

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Web Design, Social Media, Tech, marketing, InsightsWilliam NivenTech, Technology, Chatbot, Chatbots, Marketing, Social Media, Social Media Marketing, Web, Web Design
Client Win: Oaktree Garden Centre & Nursery appoints UNBXD
Client Win: Oaktree Garden Centre & Nursery appoints UNBXD

We’re excited to announce one of our latest client signings, Oaktree Garden Centre & Nursery! They’re one of the largest independent garden centre’s in the UK, with over a million plants in stock at any one time.

Stretching for over 26 acres, and offering everything from delicate fuchsias to mature fig trees, Oaktree carries an impressive range. The vast majority of the stock is grown on site from seedlings - including trees, shrubs, herbaceous plants and natural hedging. Japanese Acers and maples are also a particular speciality of theirs.

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Editorial, Film, Graphic Design, marketing, Photography, Social Media, Tech, UI Design, UNBXD, UX Design, Web DesignWilliam NivenMarketing, Email Marketing, Social Media marketing, Photogrpahy, Film, Videography, Web Design, Web Development, Web ManagementComment
App Vs Website: Which One to Choose for Your Business?
App Vs Website: Which One to Choose for Your Business?

Thinking of having a website or app built but not sure which one to choose? Here's our breakdown of the pros and cons of both and situations where one can offer better benefits over the other.

Technology advances have undoubtedly made our lives easier and the smartphone has become a very important part of our daily lives. Today, people can browse internet & get any information required anywhere & anytime with the easy access to connectivity. The number of phone users was recorded to be 4.7 billion and will increase up to 50% by the end of 2018. For the success of your business, having a well-documented mobile strategy is important to reach the audience out in the market. As a business owner, it can be difficult to pick the right Mobile App Developers that fits best for your business needs. Let’s find out which one should you choose among the options- an app or a website.

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Web Design, App Design, UI Design, UX Design, Tech, InsightsWilliam NivenApp, Mobile App, App Development, Web Design, User Interface Design, User Experience DesignComment
Introducing 8DOL, the World’s Largest Student Grocery App
Introducing 8DOL, the World’s Largest Student Grocery App

8DOL, the online student supermarket that is already used by over 3 million users and turns over an excess of £500 million per year in China, has come to the UK and UNBXD is proud to have played a part in it.

The student centred platform that delivers products within 28 minutes of the order being placed also gives students the opportunity to work for 8DOL as 'riders', giving them flexible working hours so that their studies are not disrupted whilst at the same time earning an additional income.

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Branding, Graphic Design, Tech, UNBXD, Web DesignWilliam Niven8DOL, App, design, Iphone, Mobile App, Supermarket, Web Design, Web DevelopmentComment
South Sea Charter, The New Way to Experience Life on the Water
South Sea Charter, The New Way to Experience Life on the Water

South Sea Charter is a secure online marketplace which enables boat chartering worldwide. They operate in business to business, peer-to-peer listings and facilitate as a direct agent. They offer an alternative way for the masses to go boating and experience life on the water.

South Sea Charter appointed UNBXD to develop their branding, create their new digital platform and produce some stunning on-ground and aerial content to be used across their social channels.

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Branding, Film, Graphic Design, Photography, Social Media, Tech, Web Design, Case StudyWilliam NivenBranding, Content Creation, Photogrpahy, Social Media marketing, South Sea Charter, unbxd, Videography, Web DesignComment